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Industry: Email Alert RSS FeedDISH and Rentrack announce agreement
Telecomworldwire, Nov 25, 2008
TELECOMWORLDWIRE-25 November 2008-DISH and Rentrack announce agreement(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com
DISH Network Corporation (Nasdaq:DISH), a US pay-TV provider, announced on Monday (24 November) an agreement with Rentrak Corporation (Nasdaq:RENT), an information management company, to report the measurement of DISH Network set-top box (STB) click-stream television data from millions of set top boxes.
DISH said it will use Rentrak's TV Essentials reporting system together with other tools to analyse anonymous audience viewing of programming and advertising for linear television and generate detailed viewer measurement information.
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The company selected Rentrak's service as a means to gain further insight into subscriber viewing preferences. TV Essentials is integrated with the DISH Network traffic and billing system for ad placement information, giving the company and its advertising partners performance intelligence by campaign, program and individual advertisement. The service will also report on DISH Network DVR and iTV reporting and analysis.
No financial details of the agreement were disclosed.
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