MicroStrategy selected by Cabela's as enterprise reporting standard

Telecomworldwire, Oct 1, 2008

TELECOMWORLDWIRE-1 October 2008-MicroStrategy selected by Cabela's as enterprise reporting standard(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com

MicroStrategy Incorporated (Nasdaq: MSTR), a company that provides business intelligence (BI) software, reported on 30 September that retailer Cabela's Incorporated (NYSE: CAB) has chosen MicroStrategy as its enterprise reporting standard.

Cabela's range of reporting applications will be supported by MicroStrategy's business intelligence platform, which will be used across the organisation for enhancing the principle business areas such as inventory planning, customer service, sales administration, forecast analysis and category management.

MicroStrategy will also be used to help Cabela's improve its online business by enabling employees of the company to review items purchased online and understand what items customers normally buy together.

Cabela's Incorporated is a retailer and a direct marketer of hunting, fishing, camping and related outdoor merchandise. Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards programme.

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