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Industry: Email Alert RSS FeedGray Television extends partnership with LSN
Telecomworldwire, May 7, 2009
TELECOMWORLDWIRE-7 May 2009-Gray Television extends partnership with LSN(C)1994-2009 M2 COMMUNICATIONS LTD http://www.m2.com
LSN Inc (Local Solutions Network), a mobile media and marketing company, announced on Wednesday (6 May) that Gray Television Inc (NYSE:GTN) (NYSE:GTN.A), a US television broadcast company, has signed an agreement to further extend its partnership with LSN, enabling the station group to reach the mobile consumer market via their handsets.
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The company said that Gray Television uses the branding capabilities of LSN's Local Wireless to enhance its position in the local marketplace, as well as attract advertisers who are also looking to reach consumers on-the-go. The platform delivers Gray TV's branded media content via mobile web, SMS/text messaging and streaming video to mobile devices. It provides mobile subscribers access to breaking news, weather, sports scores, school closings or video clips from Gray's entire network of local broadcast TV stations.
LSN partners with all major US wireless carrier networks, including AT&T, Verizon, Sprint Nextel, T-Mobile, Alltel, Cellular One, MetroPCS and Boost Mobile.
No financial details were disclosed.
((Comments on this story may be sent to tww.feedback@m2.com))
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