Silver Legacy revealed as Project C's official name

Business Wire, Dec 16, 1994

RENO, Nev.--(BUSINESS WIRE)--Dec. 16, 1994--Clyde T. Turner, chairman of the board, president and chief executive officer of Circus Circus Enterprises Inc. and Donald L. Carano, president and chief executive officer of Eldorado Hotel/Casino, announced that Silver Legacy is the official name of Project C, the 1,720-room hotel/casino joint venture in downtown Reno.

"Silver Legacy is the perfect name due to the fact that silver mining is Nevada's heritage," said Circus Circus Chairman Turner. "After all, Nevada was admitted to the Union in 1864 because its wealth of silver could help finance the Civil War." Turner also added, "The words, Silver Legacy, express a feeling of opulence and grandeur which will be reflected in this project."

Central to Silver Legacy's theme is the fictional legend of Sam Fairchild, a Nevada silver baron, richer than all of the other barons combined, who shared his wealth for all to enjoy. One hundred years later, his legacy lives on in what will be Reno's first mega resort, Silver Legacy Resort Casino, scheduled to open in July 1995.

The resort's theme is manifested in a 120-foot high state-of-the- art mining derrick rising from the casino floor. On this grand scale, the derrick -- in constant motion -- with moving silver ore carts and spouting silver coins, will allow visitors to experience the drama of yesteryear's mining excitement.

"If the Silver Legacy were in Las Vegas it would not have the same impact," said Eldorado Chief Executive Officer Carano. "Because of Reno's proximity to the Comstock and Virginia City, it is the perfect place for this type of themed resort. The Silver Legacy will capture the magic of Reno's heritage."

CONTACT: Eldorado Hotel/Casino, Reno

Rhonda Carano, 702/789-0490