Andrea Halberstadt named vice president/account director D'Arcy Masius Benton & Bowles/New York

Business Wire, Dec 2, 1994

NEW YORK--(BUSINESS WIRE)--December 2, 1994--Andrea Halberstadt, 32, has been named vice president/account director at D'Arcy Masius Benton & Bowles/New York.

She handles Procter & Gamble's Always and Attends accounts.

Halberstadt joined DMB&B/NY as an account director on Always in October 1993 and took on responsibility for the Attends brand in May 1994.

Prior to joining DMB&B/NY, Halberstadt worked as an account supervisor at Margeotes Fertitta Donaher & Weiss in New York City on the Remy Martin Cognac, Cunard Cruise Lines and Goldman, Sachs & Co. accounts and on the March of Dimes pro bono account.

From May 1989 to June 1991, Halberstadt worked at Ayer Inc. as a senior account executive on the Gillette and Folgers Coffee accounts. From May 1988 to April 1989, she was an account executive on Puffs tissues. She began her career in 1987 as an assistant account executive on Citibank.

Halberstadt received a bachelor's degree and M.B.A from New York University. She lives in Manhattan with her husband, Chris.

"Since Ms. Halberstadt joined the agency a little over one year ago, she has played a critical role in the re-launch of Attends and was instrumental in the strategic re-positioning of the Always Pantiliner product," said Norm Sherman, managing director, DMB&B/NY. "She is a talented, accomplished professional who I'm very happy to have at the agency."

DMB&B is one of the world's largest full-service communications companies, with 1993 billings of $4.8 billion. Headquartered in New York, DMB&B has 6,000 employees in 48 countries. DMB&B/New York is the company's largest unit with billings of more than $700 million. Its clients include Procter & Gamble, Kraft General Foods and Norelco.

CONTACT: DMB&B, New York

Jennifer Zawadzinski, 212/468-3079