Adobe Systems announces new family of value-priced desktop publishing products for consumer market; Adobe QuickPublish products yield high-end desktop publishing results with easy-to-use interface

Business Wire, Nov 1, 1994

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 1, 1994--Adobe Systems Incorporated (NASDAQ:ADBE) today announced a new line of Macintosh desktop publishing (DTP) programs from its consumer products group (formerly the Aldus Consumer Division) that let novice computer users create professional-looking results without the learning curve normally associated with DTP software.

The Adobe QuickPublish product family features three programs for both personal and business use that automatically create letterhead and forms; brochures and flyers; and cards and invitations. Each Adobe QuickPublish product offers consumers a complete solution--intelligent templates, fonts, clip art, and specialty papers--providing everything needed to quickly create great looking documents.

All Adobe QuickPublish software packages will have an estimated street price of $29 each and are expected to be available in January 1995 from Adobe Resellers, any retail outlet that carries consumer software and directly from Adobe.

Professional-quality documents can be created by anyone

With the Adobe QuickPublish products, producing professionally designed letters, forms, brochures, flyers, or cards is quick and easy. Based on Adobe Home Publisher, an award-winning consumer DTP product, Adobe QuickPublish software uses the same "AutoCreate" capability to lead users through an "interview" process for creating documents.

The interview presents a series of easy-to-understand screens that offer a variety of layout and design choices. Once the interview is complete, the Adobe QuickPublish product family applies the choices to assemble a complete, ready to print document.

"These products have been tailored to consumers' specialized needs and offer a new level of automation at a very attractive price," Bruce Chizen, vice president of Adobe's consumer products group, said. "The Adobe QuickPublish product line is another example of how we are leveraging sophisticated technology and making it extremely easy to use."

"We believe that creating consumer software does not have to mean providing reduced functionality at a reduced price. With our products, it means easy access to the same advanced technology found in high-end products, without the steep learning curve," Chizen continued.

Adobe QuickPublish Letterhead & Forms

With the Adobe QuickPublish Letterhead & Forms package, users can produce letterhead stationery, letters, forms, envelopes and business cards quickly and easily. The package includes:

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- 45 templates--each with several styles--for creating a complete, professional business identity

- 40 forms and letter samples for business and personal use--from invoices and press releases to shopping lists and notes

- A large collection of clip art and the ability to add your own logos for customized identity

- A variety of specialty papers

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Adobe QuickPublish Brochures & Flyers

Creating high-quality results is a snap with Adobe QuickPublish Brochures & Flyers. Each package includes 30 templates for creating a variety of company brochures and mailers, including options for self-mailers, reply cards and rotary cards.

Each template allows the user to choose different formats, clip art and paper styles to completely customize their look. With the flyer and sign templates, users can produce over 60 signs and flyers for home, school or business using the provided designs, or by creating new ones using their own text and graphics.

Adobe QuickPublish Cards & Invitations

The Adobe QuickPublish Cards & Invitations package supplies everything needed to create personalized greeting cards without visiting a card store. Included is a selection of cards for holidays, special occasions, and sentiments; and invitations for parties, birthdays, showers, graduations, weddings and more.

Each card can be completely personalized by using the provided layouts and adding expressions and mix-and-match clip art. With the specialty card stock and envelopes included, it's easy to achieve polished results.

System Requirements

Recommended system requirements are a color-capable Macintosh computer, including II, LC, Performa, PowerBook, Macintosh Centris, Macintosh Quadra, or Power Macintosh; 4 MB of RAM (2.5 MB available to run QuickPublish); a 13" color or larger monitor; and System 7.0 software or later.

Availability

The Adobe QuickPublish products are expected to be available in January 1995 from Adobe Resellers, any retail outlet that carries consumer software and directly from Adobe. For more information on Adobe QuickPublish or to order, customers can call 1-800-833-6687.

Adobe's new consumer products group develops and markets a full line of award-winning Macintosh and Windows productivity, graphics and desktop publishing applications for the home and small office. Leveraging off of the advanced technology of its professional graphics product line, Adobe is able to bring the power and innovation of these tools to the novice computer user.

Adobe Systems Incorporated, founded in 1982, is headquartered in Mountain View, California. Adobe develops, markets and supports computer software products and technologies that enable users to create, display, print and communicate electronic documents.