Campbell Soup Company selects Information Resources, Inc. as its primary marketing research and decision support software vendor

Business Wire, Nov 9, 1994

CHICAGO--(BUSINESS WIRE)--Nov. 9, 1994--Information Resources, Inc. (NASDAQ:IRIC) today announced that Campbell Soup Company, one of its largest clients, has once again selected IRI as its primary marketing research and decision support software (DSS) supplier in the U.S.

The multi-year, multi-million dollar agreement represents a renewal and expansion of services and includes a wide array of products, including InfoScan, InfoScan Census and DataServer.

"We have concluded that IRI's collection of marketing research products, census data, analytics and DSS tools provides our businesses with more actionable, bottom-line value and overall marketing effectiveness assessment," said Paul Bloom, director of global marketing research for Campbell Soup.

"We are very pleased that, after a comprehensive evaluation process, Campbell Soup Company has expanded their commitment to IRI as their long-term information and software partner," said James G. Andress, IRI's president and chief executive officer. "The range of services that we will bring to bear on their business issues, particularly the nationwide store-level data available through InfoScan Census, will provide them with true competitive advantage, so crucial in today's environment."

Information Resources, Inc. is a Chicago-based company which provides a variety of information services, decision support software products and executive information systems. In the information sector, the Company develops and maintains computerized proprietary databases, analytical models and software products to assist consumer packaged goods companies in testing, monitoring, evaluating and executing their sales and marketing plans. The Company's software products, with applications for executive information systems, planning, marketing, sales, finance and operations, are licensed across a wide variety of industries and governmental agencies. The Company's services are marketed in 26 countries around the world.

CONTACT: Information Resources, Inc., Chicago

              Robert J. Bregenzer, 312/726-1221
              or
              Edelman Public Relations
              Mark J. Vruno, 312/280-2190