Harvard Business School Publishing wins one silver, two bronze 1995 NewMedia INVISION Awards for The Interactive Manager; Winning categories include Sales/Management Training, Continuing Education, and Electronic Books

Business Wire, April 25, 1995

ATLANTA--(BUSINESS WIRE)--April 25, 1995--Distinguished from a record number of entries this year, Harvard Business School Publishing was honored last night with three 1995 NewMedia INVISION Awards, it was announced by Cinny Little, director of Harvard Business School Publishing's New Media group.

The awards were formally announced during a special ceremony at COMDEX/Spring 1995.

Harvard Business School Publishing won the NewMedia INVISION Awards for The Interactive Manager. The program was honored with the silver award for Sales/Management Training, and two bronze awards for Continuing Education and Electronic Books.

The New Media group's first release, The Interactive Manager: A Multimedia Program for High Performance Management (first announced and submitted under its working title, Becoming an Effective Manager - Interactive) is a CD-ROM-based multimedia program that provides just-in-time training and reference on demand in topic areas critical to successful "people management." This innovative cross-platform program presents management scenarios in full-motion video, enabling the user to select material and to learn from an array of alternative outcomes. The program also encourages users to explore the full background of each scenario in depth by accessing phone calls and e-mail messages to assemble a multidimensional view that simulates the real-world complexity of the business environment more closely than any previous teaching tool. The Interactive Manager's "personal trainer" assesses the user's current management expertise and then recommends a customized learning program for growth and enrichment.

The Interactive Manager includes interactive case studies with video vignettes, audio commentary accompanied by slides, quick-reference question-and-answer sections, self-assessment tools, and a database of topical Harvard Business Review articles linked to program content. Topics covered in The Interactive Manager include managing change, managing performance, team work, power dynamics and exercising influence, and managing your boss.

Professor Linda A. Hill of the Harvard Business School is the program's content expert. Over the past decade, Hill has research the experiences of managers as they master new job assignments, consulted with organizations about the selection and development of managerial talent, and designed and taught courses at HBS. From her accumulated experience, she has developed a broad framework that helps managers create the conditions for effective management in today's flatter and increasingly diverse organizations. The Interactive Manager's conceptual underpinnings originated in Hill's best-selling book, Becoming a Manager, published by Harvard Business School Press in 1992.

"With over 850 entrants, this year's products were more creative and innovative than ever," said Richard Landry, publisher of NewMedia Magazine. "This year's winners have set new standards of excellence in multimedia."

A panel of journalists, creative directors, multimedia designers and industry experts hand-picked the NewMedia INVISION Award winners. The awards were given in 42 categories under the major banners of general/consumer; information/reference; sales/marketing; personal/group projects; technical/creative excellence; games; education; and training. This year, the competition included several new on-line categories.

Harvard Business School Publishing's New Media group seeks to satisfy an emerging need for management training materials that combine state-of-the-art technology with the latest thinking on best practice from the Harvard Business School and beyond. Drawing on a wealth of material from the Harvard Business Review, Harvard Business School Press, and HBS cases, the group creates products that will transform the presentation and delivery of educational information in the workplace. "By working with authors, customers, developers, and technology providers, the New Media group will introduce highly visual, experiential, and engaging interactive business titles," comments Cinny Little, the group's director.

Sponsored by NewMedia Magazine, the NewMedia INVISION Awards were launched in 1993 to acknowledge and seek out important advancements in multimedia while providing a showcase for its expanding capabilities.

NewMedia Magazine, the flagship publication of Hypermedia Communications Inc. (NASDAQ: HYPR), is dedicated to covering multimedia technologies across all major platforms. Published 13 times a year, NewMedia offers readers industry news, comprehensive product reviews supported by a state-of-the-art multimedia testing laboratory and feature articles that provide expert advice critical to making purchasing decisions. The magazine serves innovative professionals who buy and use multimedia products and services.

CONTACT: Harvard Business School Publishing

New Media product specialists

800/795-5200

From outside the U.S., please phone

617/496-6521