Network supported electronic catalog launched by GE Information Services & MediaShare to revolutionize business-to-business ordering

Business Wire, April 5, 1995

ROCKVILLE, Md.--(BUSINESS WIRE)--April 5, 1995--GE Information Services (GE) a leading provider of electronic commerce services, and MediaShare Corp., a developer of electronic catalog software tools, have formed an alliance to provide an electronic cataloging solution that combines the interactive multimedia display of CD-ROM with current on-line information updates and the simplicity of ordering products directly from suppliers.

Designed to automate interaction between companies and business customers, the Electronic Catalog Service reduces the need for costly paper catalogs and other repetitive communications, increases sales accuracy and productivity, and improves overall customer responsiveness.

The alliance gives GE worldwide license rights to distribute and sub license MediaShare's ProductBase interactive electronic catalog as part of the Commerce Express Services portfolio from GE. The electronic catalog allows companies to inexpensively distribute comprehensive product information on CD-ROM media to customers and trading partners.

In turn, clients can navigate through a compelling multimedia catalog, which is supplemented by accurate and timely updates downloaded from a central server. Clients are then able to order products directly from the supplier using GEs value-added network services, including electronic data interchange (EDI) and messaging.

Company Information

GE Information Services is a leading provider of productivity solutions using electronic commerce. Its comprehensive range of electronic commerce services links businesses with their suppliers, distributors, and manufacturers to streamline business transactions and improve the flow of information.

Currently, GE Information Services is helping more than 30,000 companies reduce product cycles, slash inventories, speed the order-to-remittance process, gain real-time market intelligence, increase sales force productivity, and improve their profitability. With headquarters in Rockville, GE Information Services is one of 12 businesses of the General Electric Company, U.S.A.

MediaShare's ProductBase marketing repository and publishing tools automate the production and maintenance of compelling interactive catalogs, multimedia information systems, and electronic collateral. MediaShare's customers use interactive media to communicate complex information to sophisticated users and widely dispersed distribution channels.

With ProductBase, multimedia information can be easily re-purposed to facilitate automatic publishing to CD ROM, on-line services such as the Internet World Wide Web, or to paper. Customer specified designs can be published automatically and product information can be managed and quickly updated.

MediaShare's Fortune 500 customer base includes GEIS, 3M Corp., 3COM, Abbott Labs, Avery-Fasson, Del Monte, Hewlett Packard, IBM Corp., Intel, Johnson-Yokogowa, and United Technologies Otis Elevator division. -0-

NOTE TO EDITORS: ProductBase is a registered trademark of MediaShare Corp. All other trademarks are the property of their respective owners.

CONTACT: MediaShare Corp., San Diego

Steve McAllister, 619-931-7171

email: smcallister(at-sign)mediashare.com

73204.333(at-sign)compuserve.com

or

GE Information Services, Rockville

Kathleen Cook, 301-340-5397

email: kc(at-sign)geis.geis.com