Ca Introduces Varsity Club Program To Increase Profit Margins For Business Partners

Business Wire, August 23, 1995

ISLANDIA, N.Y.--(BUSINESS WIRE)--Aug. 23, 1995--Computer Associates today introduced a new program designed to dramatically increase profit margins for business partners specializing in selling and supporting CA software.

Resellers, consultants and independent software vendors who qualify for the CA VARsity Club program will receive unparalleled support and sales incentives, including aggressive matching marketing funds, generous cash rebates and deep discounts that provide extensive margins on volume purchases.

"The CA VARsity Club program is a major part of our long-term plan to make it easier for our business partners to increase their profits and enhance their bottom line," said Mark Marron, CA senior vice president of channel sales. "In addition to supplying leading edge technology, our goal is to provide the reseller community with unparalleled marketing and support programs."

CA VARsity Club members will be authorized to sell an entire suite of CA client/server software, including CA-Unicenter for systems management, CA-OpenIngres and CA-OpenROAD for database and application development, and CA-Masterpiece/2000 and CA-Accpac/2000 for financial management. Members will also be offered:

- Discounted enrollment rates into all other CA Business Partner

Programs. - Ability to apply marketing development funds across

programs. - Access to CA's Virtual Enterprise Centers worldwide. - Free participation at selected trade shows. - Advanced product release information. - Free listing on CA's Home Page on the World Wide Web. - Unlimited priority technical support.

VARs who attain premier partner status receive additional benefits, including: - Additional product discounts, marketing development funds, product

rebates and free product training. - Marketing assistance, including development of direct mail and

literature, advertising and seminars. - Access to a full video production studio for creating and duplicating

sales demos and marketing material. - Free access to select database mailing lists from CA. - Eligibility to participate as representatives on CA's Executive

Committee to present specific proposals to senior CA management.

Business partners are enthusiastic about the CA VARsity Club, which was designed with channel resellers:

"The commitment that CA has shown to OSI led us to become a premier partner," said Timothy Early, President and CEO of Open Systems Integration, Inc. "The CA VARsity Club program now provides OSI with the services and support that will enhance our business opportunities."

"We are always evaluating the vendors we work with by the commitment to their channel programs," said John Zetrouer, KOM and Associates. "We chose CA because they deliver. Between mission-critical, client/server financial software and programs like the new CA VARsity Club, it shows that CA is dedicated to the channel."

"With the CA VARsity Club program, I don't feel that I am partnered with a product but partnered with all of CA," said Daniel Cunningham, director of technical services, British American Consulting Group. "The CA staff assistance in producing marketing campaigns and selling product is just what we need to help our business grow."

Membership Information

Interested resellers, consultants and independent software vendors may call (800) TEAM-VAR (1-800-832-6827) for information on becoming an authorized CA VARsity Club member.

Information on CA's Business Partner Programs is available by calling (800) 225-5224 in the U.S. and Canada or accessing CA's home page at http://www.cai.com.

Computer Associates International, Inc. (NYSE: CA) leads the world in client/server software. Guided by CA90s open architecture, over 7,600 dedicated employees in 33 countries develop, license and support more than 300 integrated products that include systems and database management, application development, financial and manufacturing applications and consumer solutions. The world's major industrial, government and research organizations depend on CA, whose fiscal year 1995 revenues exceeded $2.6 billion. -0-

All referenced product names are trademarks of their respective companies.

CONTACT: Computer Associates

Herman Chin, 516/342-2364