Adobe Announces New Licensing Option for Adobe Photoshop for UNIX; Individual Licenses Offer Increased Value for Adobe Photoshop for Sun and Silicon Graphics Workstations

Business Wire, August 8, 1995

LOS ANGELES--(BUSINESS WIRE)--Aug. 8, 1995--Adobe Systems Inc. (NASDAQ:ADBE) today announced a new licensing policy targeted at stand-alone workstations and dedicated image processing computers for the UNIX(R) versions of Adobe Photoshop(TM) 3.0, the world's leading photo design and production tool. New individual licenses for Adobe Photoshop 3.0 offer the most value of any image editing and production tool available on Sun(TM) SPARC/Solaris(R) and Silicon Graphics(R) workstations, providing users with production utility that rivals high-end proprietary systems at an affordable price. The Adobe Photoshop individual license will be offered at the substantially reduced price of $995.

"I don't need a network, but I've looked at Sun and Silicon Graphics workstations as a way to reduce the amount of time I spend waiting for my personal computer to complete image processing tasks," said Noel Barnhurst, a San Francisco-based commercial photographer specializing in advertising photography. "With Adobe's new individual license for the Adobe Photoshop program, I'll only pay for software for a single computer, and that makes workstation performance more affordable for me."

Adobe's new individual licenses authorize users to install and access Adobe Photoshop 3.0 for UNIX workstations locally on a single computer. By contrast, Adobe's floating license permits one copy of Adobe Photoshop to be used on any computer over a network. Adobe will continue to offer floating licenses for networked systems in three configurations: $1,895 for a single license, $7,595 for five users, and $13,495 for ten users.

"We depend on Adobe Photoshop software to produce great images for Tony La Russa Baseball 3 and our other games," said Don Daglow, president and CEO of Stormfront Studios, a multimedia entertainment software developer located in San Rafael, Calif. "The new individual license gives us a lot more flexibility to use the Adobe Photoshop program cost-effectively on our Silicon Graphics workstations."

Adobe Systems, founded in 1982, is headquartered in Mountain View, Calif. Adobe develops, markets and supports computer software products and technologies that enable users to create, display, print and communicate electronic documents. The company licenses its technology to major computer, printing, and publishing suppliers, and markets a line of applications software and type products for authoring visually rich documents. Additionally, the company markets a line of powerful, but easy to use, products for home and small business users. Adobe has subsidiaries in Europe and the Pacific Rim serving a worldwide network of dealers and distributors. Adobe's 1994 revenue was approximately $598 million.

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Note to Editors: Adobe and Adobe Photoshop are trademarks of Adobe Systems Inc. or its subsidiaries, and may be registered in certain jurisdictions. Sun is a trademark of Sun Microsystems Inc., SPARCstation is a registered trademark of SPARC International Inc. Silicon Graphics and IRIX are registered trademarks of Silicon Graphics Inc. UNIX is a registered trademark in the United States and other countries licensed exclusively through X/Open Company Ltd. All other product and company names are the trademarks of their respective holders.

CONTACT: Adobe Systems, Inc., Mountain View

Carol Sacks, 415/962-4989

http://www.adobe.com/

or

Phase Two Strategies

William Boehlke, 415/772-8411

william _boehlke@p2pr.com