The Great Word Adventure Receives National Parenting Center's Seal Of Approval

Business Wire, Dec 12, 1995

DALLAS--(BUSINESS WIRE)--Dec. 12, 1995--7th Level, Inc. (NASDAQ:SEVL) today announced that its most recent educational CD-ROM, The Great Word Adventure starring Howie Mandel, has been awarded the Seal of Approval from The National Parenting Center for its "superb design and quality." Second in the Lil' Howie's Fun House educational series, The Great Word Adventure follows the highly acclaimed preschool title, TuneLand(TM), which has also been honored with numerous awards.

According to the review by The National Parenting Center, "Howie Mandel's child-like whimsy has been captured and brought to the computer in this wonderfully ingenious title from 7th Level. The graphics are rich in texture and the animations and music are of the highest level. Children were enthusiastic and parents felt that The Great Word Adventure would provide hours of enjoyment."

The National Parenting Center is a California-based organization that tests hundreds of products each year submitted in eight different categories. In 1994, only 126 products received the seal out of nearly 1,000 submitted. In judging for the Seal of Approval, the Center employs an independent testing procedure that critiques products for their level of appeal, desirability, sturdiness and interactive stimulation. Judges for the award include parents and educators who make their evaluations based on the reactions of children interacting with the programs.

The Great Word Adventure teaches essential language skills for children ages 6 to 9 years old, including synonyms, antonyms, homonyms, alphabetization, letter and word recognition, categorization, compound words, rhymes, capitalization and problem solving. The title has over 10,000 frames of feature-film quality animation, original music, engaging dialog and features a customizable database of more than 2,500 words, five self-adjusting skill levels and performance certificates that reward children for a job well done.

The Great Word Adventure is packaged with a free activity book to enhance skills taught in the program, and starting in mid-December children can pick up an additional booklet with new activities from their local retailers for free. The title has an average street price of $39.99 and is compatible with Windows(R) 95 and 3.1.

This holiday season marks the beginning of a unique promotion with Chuck E. Cheese's(R) Pizza to create a special added value offer for parents who purchase The Great Word Adventure or TuneLand. Each box includes an official "Computer Kid" sticker and a coupon for 28 free game tokens ($7.00 value) at Chuck E. Cheese's with the purchase of any large pizza. Future plans for 7th Level and Chuck E. Cheese's include in-store promotions with retailers.

Additional marketing for The Great Word Adventure includes print advertising, posters, direct mail, on-line activities and in-school promotions. Activity sheets, graphics and sound files can be downloaded from 7th Level's web site at www.7thlevel.com and on AOL, CompuServe and MSN by entering SEVENTH.

Beginning this holiday TuneLand, one of the most popular children's titles ever, features an audio cassette with 42 classic children's songs ($9.99 value) and a new 24-page activity book. Preschoolers will enjoy playing hide-and-seek with Lil' Howie while he tells jokes and performs hilarious comedy gags. TuneLand has an average street price of $29.99.

The Great Word Adventure and TuneLand are hosted by Howie Mandel, national spokesperson for Reading Is Fundamental(R), the country's largest and oldest non-profit literacy organization for children and ranked as one of the 20 most credible charities in the nation.

Upcoming titles in the Lil' Howie's Fun House series are The Great Math Adventure, scheduled for release in 1996 and The Great Reading Adventure, scheduled for 1997.

7th Level, Inc. blends Hollywood creative artistry, proprietary production techniques and world-class animators and producers to deliver state-of-the-art multimedia products. The next education title from 7th Level is an early 1996 release of The Universe According to Virgil(TM) starring Virgil Reality, which teaches the wonders of science hosted by Charles Fleischer, the voice of Roger Rabbit. 7th Level's shipping products include Battle Beast(TM), the ultimate fight game, Monty Python's Complete Waste of Time(TM) and Take Your Best Shot(TM). Coming soon is Arcade America(TM), a wacky animated adventure across the USA.

For more information regarding 7th Level, Inc. and its products, please contact Mary Crisp at 7th Level, Inc., 214/498-8184, maryc@7thlevel.com; or Jenny Rosas at Bender, Goldman & Helper, 310/473-4147, Internet Jenny_Rosas@bgh.com.

NOTE TO EDITORS: All trademarks and registered trademarks are properties of their respective owners.

CONTACT: (Computer, Gaming, Multimedia)

Mary Crisp, Communications Manager

7th Level, Inc.

214/498-8184

maryc@7thlevel.com

or

(Consumer, Business Pubs., Broadcast, Newspaper)

Jenny Roelle-Rosas, Bender, Goldman & Helper

310/473-4147