7TH Level ships 'Take Your Best Shot™,' value-packed interactive CD-ROM based on the work of 'ANIMANIAC' Bill Plympton

Business Wire, Feb 22, 1995

DALLAS--(BUSINESS WIRE)--Feb. 22, 1995--Multimedia pioneer 7th Level, Inc. (NASDAQ: SEVL) has joined forces with award-winning cartoonist Bill Plympton, whose hilarious animation has been described as "zany, warped and outrageous," to introduce an interactive CD-ROM titled Take Your Best Shot. The fun-filled title includes arcade games, an "interactive stress reliever," interactive screen savers, living wallpapers, desktop icons and audio clips including keyboard noises.

Plympton is known around the world for his witty, bizarre and cutting- edge animation and illustrations. An Academy Award nominee, he has won the Jury Prize of Cannes and garnered dozens of prestigious prizes at film and animation festivals worldwide. Plympton's feature-length films include J. Lyle and The Tune, the source of the animation in Take Your Best Shot(TM).

Take Your Best Shot, the first in a series of Windows-based arcade games from 7th Level, includes Hot Shot, a ground-breaking twisted tribute to Atari's "Pong(R)." Hot Shot, a warped, multiple-level game, incorporates up to four paddles at once to keep you frustrated for days. Beta testers say it's more fun than any arcade, and noisier!

"Take Your Best Shot is a hilarious and challenging interactive experience," says Gina Smith, co-host of the popular radio program On Computers.

In the Head Shot arcade game, players are walled in by big, ugly heads. To escape, you have to knock them out one by one -- without missing the ball. But beware! Some of these guys require multiple strikes, and to go all the way you have to dodge death-dealing lightning bolts!

Players browsing for more convoluted fun and games need look no further. Step up to a whole new ball game -- Plympton style. Test your batting skills against the machine, or grab a friend and go nine innings. You might be thrown a fast ball, or even a curve. If you can keep your eye on the ball, you could put one over the fence!

7th Level's Take Your Best Shot "interactive stress reliever" stars two stoic characters who look like ordinary office workers (or maybe like your boss) who punch, smash and blast each other silly. With dozens of "hot keys," and rich, detailed animation, Take Your Best Shot is unlike any other interactive software currently available. Players can even customize the product, entering their own captions for the comic antics, and naming the characters to really make it personal.

Ron White, known as "CD-RON" and a senior editor for PC/Computing says, "Take Your Best Shot brings to life what had previously been merely a daydream of hitting, smacking, crushing and generally destroying the people you work with."

Take Your Best Shot comes from the developers of Monty Python's Complete Waste of Time and TuneLand Starring Howie Mandel, and is available through leading resellers and distributors for an average street price of $19.95.

7th Level, Inc. (NASDAQ: SEVL) blends Hollywood creative artistry, proprietary production techniques, and world-class animators and producers to deliver state-of-the-art multimedia products.

For more information regarding 7th Level, Inc. and its products, please contact John Rizzuti at Rizzuti Marketing & Media Group, 214/394-5115, MCI Mail 596-3614, Compuserve 71072,1207; or Jenny Roelle at Bender, Goldman & Helper, 310/473-4147.

Go ahead editors. Take your best shot!

NOTE: All trademarks and registered trademarks are properties of their respective owners.

CONTACT: Rizzuti Marketing & Media Group Inc.

(Computer, Gaming, Multimedia, Business)

John Rizzuti

214/394-5115, MCI Mail 596-3614, Compuserve 71072,1207

or

Bender, Goldman & Helper (Consumer Pubs, Broadcast,

Newspaper)

Jenny Roelle, 310/473-4147