U.S. News & World Report and CNN join in partnership featuring a new consumer poll to appear in three media; CNN to create new programming based on joint poll; IBM serves as sponsor in progressive partnership

Business Wire, Jan 4, 1995

NEW YORK--(BUSINESS WIRE)--Jan. 4, 1995--U.S. News & World Report and CNN have teamed up to produce a new poll on consumer issues sponsored by IBM that will appear on CNN, in U.S. News & World Report and on U.S. News Online on the CompuServe Information Service.

CNN has created a new segment, "Tomorrow Today," that begins airing Jan. 14 which will feature the poll. "Tomorrow Today," which will run six times every weekend, focuses on information technology and problem-solving through technology. The reports will run approximately two minutes in length and are sponsored by IBM.

U.S. News will publish the poll results starting with the January 23 issue, available on newsstand January 16. The poll results will be published in a new feature on the Newswatch page in NEWS YOU CAN USE. U.S. News will publish the poll every other week in the magazine and every week in U.S. News Online.

The poll, conducted by the Gallup Organization, will feature consumer attitudes and behavior on topics ranging from neighborhood crime to information technology, health and investing in future weeks. Members of the news staffs at CNN and U.S. News are working together to jointly determine poll topics. A joint logo will be used when the poll airs on CNN and is published in U.S. News.

"Tomorrow Today" will be broadcast on the weekend programs SCIENCE & TECHNOLOGY WEEK, FUTURE WATCH, CNN PRIME NEWS and other weekend dayparts. Each report will direct CNN viewers to read the upcoming issue of U.S. News & World Report or log onto CNN's online forum or U.S. News Online on CompuServe for more information on the topic.

"This partnership represents a unique and innovative way to blend the resources of two of the most respected news organizations in the world in a way that serves the needs of viewers, readers, and a shared client," said U.S. News Publisher Tom Evans.

"A year ago, we rolled up our sleeves with U.S. News and began working with a progressive-thinking client and ad agency," said Evan Messinger, vice president of Turner Marketing Solutions Group. "The result is this unique cross-media execution."

CNN is a subsidiary of Turner Broadcasting Systems, Inc. (TBS), a diversified communications company whose business segments include entertainment, news, syndication, licensing, sports and real estate.

U.S. News & World Report is a weekly national newsmagazine devoted to reporting and analyzing national and international affairs--in government, politics, the military, business, science, technology and social trends--and, in a NEWS YOU CAN USE section, providing practical advice on how to live smarter and better. The magazine has a readership of nearly 12 million. U.S. News is available online on the CompuServe Information Service.

CONTACT: CNN

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