Claris Ships Easy Business Cards Software for Windows; Small business owners can now print their own professional-quality cards quickly, easily and affordably with Easy Business Cards and business card paper from PaperDirect

Business Wire, July 10, 1995

SANTA CLARA, Calif.--(BUSINESS WIRE)--July 10, 1995--Claris Corporation today announced the immediate availability of Easy Business Cards, a new Windows software application that gives small business customers the flexibility to design and print professional-quality business cards quickly, easily and affordably.

At a U.S. suggested retail price of $39, Easy Business Cards offers an affordable alternative to costly graphic design and color printing. Users can simply select from over 290 pre-designed card styles, enter their company information, and print professional-quality business cards on their own printer in minutes. And Easy Business Cards is ready to use right out of the box. It supports 29 of the most popular PaperDirect card designs and includes enough PaperDirect business card paper to print 250 business cards (a $12 value).

"Easy Business Cards is perfect for people who don't know a lot about computers," said Derek Kaltenbach of Soft Touch Blinds in Chino, Calif. "It's simple to use and gives us the flexibility to customize the look of our cards by picking different paper styles and adding as many lines of text as we want. With Easy Business Cards we can print business cards for our five employees whenever we need them."

Professional Style, Flexible Solution

Users can choose from more than 290 professionally-designed business card styles and use them right away -- by simply replacing the sample text with their business information -- or edit the styles to suit their needs. Easy-to-use features such as movable graphics and text, drawing tools, color fill patterns and tall or wide orientation make it simple to create personalized business cards. Users can also import their own logos or add a picture from a gallery of more than 45 clip art images.

Additionally, with Easy Business Cards, customers receive a 15 percent discount on their first PaperDirect paper products order including matching stationary, folders, envelopes, postcards and more to create a consistent, professional look to their communications. ImageDirect, a division of PaperDirect also offers fast, high quality printing of Easy Business Cards designs. ImageDirect accepts designs via modem, fax or mailed on a disk, and can ship printed business cards within 48 hours of design approval by a customer. Customers can place paper orders or get more details of ImageDirect's professional services by calling 1-800-A-PAPERS (1-800/272-7377).

Availability

Easy Business Cards is available immediately direct from Claris. To order the product or for more information, users should call 1-800/544-8554. Easy Business Cards will also be available through major resellers and a variety of catalogs including PaperDirect, mass merchants, superstores, and software boutiques this summer.

PaperDirect, based in Secaucus, New Jersey, is the nation's leading direct mail marketer of specialty papers and desktop publishing software and related products. The company, which has a market share of more than 85 percent of the specialty papers market, has clients in more than 20 countries. PaperDirect is a subsidiary of the Deluxe Corporation of Minneapolis, a Fortune 250 company and the nation's fifth largest printer of checks and business forms.

Claris Corporation is a leading worldwide vendor of Windows and Macintosh applications for the business, education, and home markets. Headquartered in Santa Clara, Calif., Claris is a subsidiary of Apple Computer, Inc. -0-

Note to Editors: 1995 Claris Corporation. All Rights Reserved. Claris is a registered trademark and Easy Business Cards is a trademark of Claris Corporation. All other trademarks are property of their respective owners.

CONTACT: Claris Corporation

Timberly McGee, 408/987-7477

Internet: timberly_mcgee@claris.com

or

PaperDirect Inc.

Grace Szwagulinski, 212/880-5350

Internet: 671-3959@mcimail.com

or

Wilson McHenry Company

Liz Einbinder, 415/638-3400

Internet: leinbinder@wmc.com