eShop announces partnerships, licensing agreements; Four top U.S. merchants opening stores on-line with eShop, Netscape works with eShop, GE Capital plans business network

Business Wire, July 13, 1995

BOSTON--(BUSINESS WIRE)--July 13, 1995--eShop Inc. announced a series of strategic agreements today at the Interactive Services Association 10th annual conference and exhibition.

Merchants Choose eShop

On the merchant front, the San Mateo, Calif., software developer (http://www.eshop.com) announced four major U.S. merchants -- Spiegel, Tower Records, 1-800-FLOWERS and The Good Guys -- that are working with eShop to launch innovative on-line stores. Using eShop Technology, the world's first start-to-finish solution for on-line merchandising and shopping, the merchants will develop and operate "electronic shops" that provide distinctive and compelling shopping experiences for customers.

"The eShop platform affords us flexibility and control over all aspects of our on-line product offerings," says Randy Heiple, advertising production director for Spiegel. "A turnkey system, it provides us a readily available infrastructure allowing us to focus on what's most important to us -- merchandising our products."

Netscape Works with eShop

eShop announced a relationship with Netscape Communications to ensure that eShop's on-line shopping software works seamlessly with Netscape Navigator, the world's most popular Web browser. In addition, the two companies will work together to distribute eShop shopping software to Netscape customers.

"As a leading provider of software for the World Wide Web, our relationship with eShop is a natural," says Mike Homer, Netscape vice president of marketing. "eShop Technology makes superb use of the Netscape platform and provides an innovative and exciting shopping environment for Web users."

GE Capital Agreement

On the commercial front, eShop announced an agreement with GE Capital Commercial Equipment Financing (CEF). eShop will host a nationwide business-to-business network for GE Capital CEF.

The business-to-business network will be managed and marketed by GE Capital CEF, hosted and operated on the eShop Mall Hosting Platform.

"With the eShop Mall Hosting Platform, we are able to help GE Capital CEF move from concept to deployment in only nine months," says Kurt Buecheler, director of business development at eShop.

About eShop

eShop Inc. was founded in 1992 to develop and market software technologies that deliver the highest quality shopping experience available anywhere on-line. Strategic partners include GE Capital Corp.'s Retailer Financial Services Division, the world's largest private-label credit card company and an eShop shareholder. Privately held, eShop is headquartered in San Mateo, Calif.

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Note to Editors: eShop is a trademark of eShop Inc. Other brands or products are trademarks or registered trademarks of their respective holders.

CONTACT: eShop Inc.

Franci Kursh, 415/573-7770 ext. 200

fkursh@eshop.com or http://www.eshop.com

or

Access Public Relations

Robin Rootenberg or Dan Reidy, 415/904-7070 ext. 282/284

rrootenberg@accesspr.com or dreidy@accesspr.com