Day-Timer Technologies slashes price of Day-Timer Organizer

Business Wire, July 18, 1995

SAN MATEO, Calif.--(BUSINESS WIRE)--July 18, 1995--Day-Timer Technologies today announced it has reduced the price of its popular Day-Timer Organizer personal information manager by 40% to $59.95. The price reduction is in immediate effect in retail stores nationwide, as well as through the Day-Timer catalog.

"Day-Timer Organizer has enjoyed popularity among diverse users, from corporate executives to home users. This move is intended to make the product accessible to an even larger number of people," said Kathy Kane, vice president of Day-Timer Technologies. "With this price cut, Day-Timer Organizer is the price/performance leader in the PIM market today."

Day-Timer Organizer has won numerous awards for its ease of use, power and familiarity. It offers scheduling, task management, address book, notebook and expense tracking functions, as well as extensive network support.

Day-Timer Organizer mimics the world-famous Day-Timer paper-based time management system, so that users of paper planners can easily transition to Day-Timer Organizer on their personal computer or network. It is available in retail stores and through the Day-Timer Catalog as a standalone product and as part of a complete time management system that includes computer forms designed to work with the software and other popular paper-based Day-Timer products.

About Day-Timer Technologies

Day-Timer Technologies is a joint venture between Day-Timers Inc., the world leader in time management products, and Kensington Microware, Ltd., developer of a broad range of award-winning computer peripherals, software and accessories to enhance the personal computer user's environment. Both companies are owned by ACCO World Corporation, a core business group of American Brands, a $14 billion global consumer products holding company.

CONTACT: Day-Timer Technologies

Kathy Kane, 415/572-6260 ext. 3307

or

Evans Communications

Chris Black, 916/645-9797