Allaire Ships Cold Fusion, a Next-Generation World Wide Web Database Development Tool

Business Wire, July 20, 1995

MINNEAPOLIS--(BUSINESS WIRE)--July 20, 1995--Allaire today announced it is shipping Cold Fusion(TM), the industry's most advanced WWW database development tool for Windows NT and Windows 95. Cold Fusion enables developers to easily build interactive forms-based Web database applications.

Cold Fusion allows developers to integrate databases into Web sites by easy-to-learn database markup tags to standard HTML files. These tags, known as DBML (database markup language), can be used to insert, update and query for data. Applications created using Cold Fusion include order entry, event registration, bulletin board-style conferencing, catalog searching, business listings and customer support centers.

According to J.J. Allaire, Cold Fusion greatly improves the process of creating Web database applications. "Existing techniques for Web database development require an extensive amount of low-level CGI programming. Cold Fusion simply eliminates the need to write code, thereby allowing users to create sophisticated applications quickly and easily."

Developers using Cold Fusion are able to construct data input forms in a matter of minutes, and powerful database query front ends in a matter of hours, says Allaire.

"The cost-benefit of Cold Fusion is tremendous," says Charles Wilson, chairman of Culture Shock, Inc., a Minneapolis-based consulting firm. "Businesses no longer have to hire a team of programmers to create a robust Web presence. Cold Fusion is an affordable and effective way to publish information and interact with customers using the World Wide Web."

Cold Fusion works with all popular Windows NT and Windows 95 Web servers including WebSite, NetScape, EMWAC and Purveyor. Applications created with Cold Fusion can integrate data from an Open Database Connectivity (ODBC) compliant database system including Access, SQL Server, Paradox, dBase, FoxPro and Excel.

Cold Fusion is available for $495. More information and a fully-functional 30-day evaluation version of Cold Fusion are available from the Allaire Web site at http://www.allaire.com/cfusion/.>Allaire is a software company dedicated to creating high quality development tools for Internet publishing. For more information contact J.J. Allaire at 612/831-1808 for via e-mail at jallaire@allaire.com Media, contact Lisa Dorn at 612/832-5000 or via e-mail at ljdorn@shandwick.com.

CONTACT: Allaire

J.J. Allaire, 612/831-1808

Internet: jallaire@allaire.com

or

Mona Meyer McGrath & Gavin

Lisa Dorn, 612/832-5000 x378

Internet: ljdorn@shandwick.com