Innovo Group Featured In U.S. Olympic Spirit Catalog Reaching 600,000 Subscribers

Business Wire, July 24, 1995

SPRINGFIELD, Tenn.--(BUSINESS WIRE)--July 24, 1995--INNOVO GROUP, INC., (NASDAQ Symbol INNO), the manufacturer and marketer of an extensive line of fashion, utility, and sports-licensed bags, today announced that the fund raising department of the U.S. Olympic Committee has begun distributing the Olympic Spirit Catalog featuring two of Innovo's Olympic-licensed products.

One of Innovo's products -- a nylon duffle bag with a full-color Olympic five-ring logo -- was selected for the high-exposure, premier location of the catalog back-cover. This featured placement demonstrates the U.S. Olympic Committee's confidence in the broad-based consumer appeal of Innovo's products.

"The recently published catalog," added Patricia Anderson-Lasko, President and CEO of Innovo, "will be effective through October, and will reach approximately 600,000 subscribers. Also, purchases from the catalog will help support the U.S. Olympic Teams so consumers will be even more inclined to buy our `Spirit of America' products."

Innovo Group manufactures fashion-oriented and sports-licensed tote bags and backpacks as well as duffle bags, laundry bags, aprons, and other nylon and canvas products. Under licensing agreements, the company's sports lines feature logos or designs of the NBA, NFL, Major League Baseball, the NHL, or numerous college teams. Innovo is also licensee and supplier to the U.S. Olympic Teams, and is developing new products for the upcoming Olympic Games in Atlanta, Georgia. Innovo also uses its Tennessee manufacturing facility to provide domestic sourcing for other tote and sport-bag companies.

CONTACT: Innovo Group, Inc.

Delores Easthom, 407/793-6272