Business Services Industry
Positive Initial Response On Ocean Bio-Chem, Inc. ESPN Cable TV Advertising
Business Wire, July 31, 1995
FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--July 31, 1995--Ocean Bio-Chem Inc. today announced that the initial response of the pilot ESPN cable television channel advertising program first aired in April, 1995, has been very positive
Company management have elected to extend advertising of its Star brite All In One Fuel Treatment on the Jimmy Houston fishing show.
Jimmy Houston is a world renown bass fishing expert whose nationally syndicated fishing show called, Jimmy Houston, enjoys a better than 85% penetration of key market areas within the United States. His similar endorsement of other products has resulted in millions of dollars in sales.
OBCI president Peter Dornau remarked, "We are more than excited about the program, Jimmy (Houston) has a first rate reputation and large following. His efforts are being supported in the marketplace by a full merchandising program. Initial returns warrant continuing the program. We expect that this will add to the company's growth and profitability."
Ocean Bio-Chem manufactures and markets a full line of maintenance and care products for boats, recreational vehicles, automobiles, motorcycles and aircraft. Products are sold under the "Star brite" name. The Company is traded publicly under NASDAQ Symbol: OBCI and may be found under the small cap issue section of the Wall Street Journal.
For a current annual report or other information contact Peter Dornau, president, Ocean Bio-Chem Inc., 305/587-6280, or James Nikas, GeoMarketing, Financial Relations, 415/885-6813. -0-
NOTE TO EDITORS: The foregoing is news relating to Ocean Bio-Chem Inc. For more detailed information the reader is referred to the company's 10-K filed with the Securities and Exchange Commission. This does not constitute an offer to buy or sell securities by GeoMarketing or Ocean Bio-Chem and is meant purely for informational purposes.
CONTACT: Ocean Bio-Chem Inc.
Peter Dornau, 305/587-6280
or
GeoMarketing
James Nikas, 415/885-6813
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