ACCLAIM SHIPS 'JUDGE DREDD' VIDEO GAMES Coincides With June Launch of Sylvester Stallone Blockbuster Movie

Business Wire, June 15, 1995

GLEN COVE, N.Y.--(BUSINESS WIRE)--June 15, 1995--Setting an industry precedent, tomorrow Acclaim Entertainment, Inc. (NASDAQ: AKLM) launches its new Judge Dredd video game worldwide, coinciding with the premiere this month of Hollywood Pictures' eagerly anticipated multi-million dollar film starring Sylvester Stallone. Shipping simultaneously with the launch of the film's major advertising campaign and two weeks prior to the movie release, Acclaim's Judge Dredd is hitting retail worldwide for Nintendo and Sega systems, and will be available later this year for PC CD-ROM.

"Working closely with the film's production crew from the onset enabled us to mirror our product development cycle with that of the movie, allowing us to unveil a video game ahead of its movie counterpart for the first time ever in our industry," says Robert Holmes president of Acclaim. "We believe our marketing efforts and exciting game play, combined with the power of Stallone and the film's phenomenal production values, will make Judge Dredd one of the most sought after games this summer."

Backed by a multi-million dollar "Take The Law Into Your Own Hands" marketing campaign, Acclaim's Judge Dredd campaign is highlighted by the Acclaim arcade which appears in the movie, marking the first time the company will lend its name to a feature film. Additional promotional efforts include America On-Line discs packaged on Acclaim's Super NES and Genesis games; game promotion on Hollywood Pictures' Judge Dredd in-lobby advertising in more than 3,000 theaters nationwide; a consumer sweepstakes; comprehensive print and broadcast advertising, and innovative cross-promotions with DC Comics, Disney, Keebler, Jack-In-The-Box and Collector's Edge. Retailer support in the form of in-store videos, banners, posters and counter cards also support the title.

Acclaim Entertainment, Inc., with offices in Canada, France, Germany, Japan, Spain and the United Kingdom, is a leading worldwide publisher of: software and peripherals for Nintendo, Sega, Sony, personal computer and CD-ROM hardware systems; and comic books under the Valiant, Armada and Windjammer imprints. Acclaim also develops coin-operated arcade games and operates blue screen and motion capture studios, as well as A.D.I., a global sales and distribution company for products from a variety of entertainment software publishers, including Acclaim, Digital Pictures and Marvel. Acclaim recently formed a new company with Tele-Communications, Inc. for electronically distributed interactive entertainment and entered into an agreement to acquire all outstanding shares of coin-op redemption company, Lazer-Tron Corporation. Acclaim is publicly traded on the NASDAQ National Market System under the symbol AKLM.

CONTACT: Allyne Mills

Dan Harnett

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