Cleverly To Become President, Braun U.S. And Group General Manager, Braun North America

Business Wire, June 6, 1995

BOSTON--(BUSINESS WIRE)--June 6, 1995--A. Bruce Cleverly has been appointed President, Braun U.S. and Group General Manager, Braun North America, subsidiaries of The Gillette Company (NYSE:G), effective October 1, 1995.

Mr. Cleverly, who is currently General Manager, Gillette Northern Europe, will be responsible for Braun operations in the United States, Canada and Mexico. He succeeds Peter K. Hoffman, who has been appointed Senior Vice President, Business Management of Gillette North Atlantic. Mr. Hoffman will also assume his new position on October 1.

Jacques Lagarde, Executive Vice President, Diversified Group of The Gillette Company, said, "Bruce Cleverly's strong performance with Gillette Northern Europe was a major reason for choosing him to lead Braun's continued growth in the North American market. His North American and European experience has already given him extensive contacts with many of Braun's important accounts."

Mr. Cleverly, 50, joined The Gillette Company in 1975. After holding a number of sales and marketing positions in the U.S. Safety Razor Division, he was appointed Director of Marketing for Gillette Canada in 1985. In 1987, he was named President of the Gillette Canada Shaving Division. He returned to the U.S. in 1988 as Vice President, Marketing for the Gillette North Atlantic Shaving Group.

In 1992, Mr. Cleverly was appointed General Manager of Gillette Northern Europe, which encompasses the United Kingdom, Scandinavian, and Dutch markets.

A native of Worcester, Massachusetts, Mr. Cleverly is a graduate of Washington & Lee University. He earned a master's degree in administration from George Washington University.

Headquartered in Boston, Massachusetts, The Gillette Company, the world leader in blades and razors, holds a major position in sales of toiletries and is the world's top seller of writing instruments with its Paper Mate, Parker and Waterman lines. Among the Company's subsidiaries, Braun is the leading marketer of electric shavers and small appliances; Oral-B is a leading seller of toothbrushes and oral care products; and Jafra is a highly successful skin care and cosmetic products direct-selling company.

CONTACT: The Gillette Company

Stephen K. Brayton

Manager, Corporate Public Relations 617/421-8173

or

Joan G. Fitzgerald

Director, Corporate Public Relations 617/421-7792