Pantone announces licensing of Fiery Color Servers; EFI will resell PANTONE ColorDrive option for all Fierys

Business Wire, March 28, 1995

BOSTON--(BUSINESS WIRE)--March 28, 1995--Pantone, Inc. announced today the Pantone licensing of Electronic for Imaging's (NASDAQ:EFII) Fiery(R) Color Servers.

Pantone licensing assures the highest accuracy and flexibility in the digital color output of PANTONE Library Colors. The two companies also announced an agreement that allows EFI to resell PANTONE(R) ColorDrive(TM) along with the Fiery-specific CMYK data for use with the Fiery and Fiery XJ(TM) product families.

"Fiery and PANTONE are industry icons for quality color output, and the combination of these products is formidable," said Richard Herbert, vice president of Pantone's Electronic Color Systems division. "Pantone is excited by the opportunity to work with EFI to offer quality PANTONE Colors to an even broader color market."

PANTONE ColorDrive allows Fiery users to use PANTONE Library Colors across all major software applications. Users begin with device specific CMYK tables generated by EfiColor(R), EFI's color management software. PANTONE ColorDrive then allows the user to save these files in application-specific formats. "PANTONE ColorDrive brings calibrated, standardized PANTONE Color palettes to Fiery customers," said Jeff Lenches, EFI's executive vice president. "Pantone licensing helps EFI meet our customers demand for being able to print colors specified in the Pantone system."

EFI's Fiery and Fiery XJ are networked color servers that convert all leading color copiers to high-speed color printers through its groundbreaking technology. The Fierys provide customers with photo-quality output at faster speeds and substantially lower costs than desktop color printers. EFI will provide PANTONE(R) ColorDrive(TM) as an option to current Fiery customers in April, 1995 for a suggested price of $149.

Electronics for Imaging, Inc. is the industry pioneer and market share leader in providing products that enable high-quality color printing in short production runs. Fiery Color Server incorporate hardware and software technologies that transform digital color copiers from all leading copier manufacturers into fast, high-quality networked color printers. More than 17,000 Fiery Color Servers are installed around the world in leading corporations, advertising agencies, graphic design studios and print-for-pay business. Founded in 1991, the company is headquartered in San Mateo, Calif. EFI can be reached at 800/285-4565.

Pantone Inc., the leading source of products for the accurate communication of color, is the developer of the PANTONE MATCHING SYSTEM(R) and the PANTONE PROCESS Color System(TM), two distinct global languages for color specification and reproduction. The PANTONE MATCHING SYSTEM has been widely accepted and utilized by designers and printers since 1963 and is currently in use in almost 100 countries throughout the world. The PANTONE PROCESS Color System, introduced in 1991, now sets the world standard for process color reproduction. Both systems are available in a wide variety of formats, including printed and electronic media. Pantone is headquartered in Carlstadt, N.J.

PANTONE...The Power of Color(TM)

EDITOR'S NOTE

Pantone, Inc's check-standard trademark for color reproduction and color reproduction materials. PANTONE ColorDrive(TM) is a trademark of Pantone, Inc.

EFI, EfiColor, Fiery and EFI Fiery are registered trademarks for Electronics for Imaging, Inc. Fiery and EFI Fiery are registered with the U.S. Patent and Trademark Office.

CONTACT: Electronics for Imaging

Michael Maclag, 415/286-8620

or

Miller Communications

Robin Foster, 415/962-9550

or

Pantone, Inc.

Ellen Pinto, 201/935-5500

or

Edelman Worldwide

Nichola Americanos, 212/704-8252