Kodak To Review Ad Agencies For New Corporate Brand Campaign

Business Wire, March 31, 1995

ROCHESTER, N.Y.--(BUSINESS WIRE)--March 31, 1995--Eastman Kodak Company CEO George Fisher today confirmed that the company is in the exploratory stages of a new corporate brand campaign.

Kodak revealed the foundation for the campaign during a major press conference in San Francisco on March 28. At that time, Fisher said the company has developed a strategic path forward to more aggressively leverage the Kodak brand name worldwide.

"Our strategy is to enable people to make greater use of their pictures in new and creative ways. A new global, corporate brand advertising campaign will provide a foundation for our efforts to drive growth in both traditional photographic and emerging digital imaging businesses," Fisher said.

Kodak is in discussions with a limited number of firms to assist in this effort.

This announcement has no impact on the current assignments for the company's existing advertising agencies, including J.Walter Thompson, Young & Rubicam, Ogilvy & Mather; and Rumrill-Hoyt.

CONTACT: Eastman Kodak Company, Rochester

Charles S. Smith

Corporate Media Relations

716/724-4513

or

David Beigie

Corporate Media Relations

716/724-4244