ACCLAIM'S 'COLLEGE SLAM' VIDEO GAME TAKES BASKETBALL TO FULL-COURT PRESS IN MARCH; More than 50 College and Fraternity Basketball Teams Star in Game

Business Wire, Nov 30, 1995

GLEN COVE, N.Y.--(BUSINESS WIRE)--Nov. 30, 1995--The intense rivalry and spirit of college basketball slams home this spring with Acclaim Entertainment, Inc.'s (NASDAQ: AKLM) new College Slam(TM) video games for all Nintendo(R) and Sega(TM) 16-bit and portable systems, as well as the Sega Saturn(TM), Sony PlayStation(TM) and for personal computers. Featuring 44 of the most popular college basketball teams and eight national fraternity teams, Acclaim's College Slam offers digitized graphics, special moves and power-ups, hidden players and secret codes.

"College basketball, with its unparalleled fan loyalties and intense rivalries, is truly a sports phenomena," says Sam Goldberg, vice president of Marketing. "And Acclaim's College Slam captures it all in a video game experience that creates its own brand of madness."

Get Ready to Slam With Honors

Acclaim's College Slam allows up to four players to compete in high-speed, two-on-two basketball action they compete as one of 44 of the most popular college basketball teams, including UCLA, Arkansas, Kentucky, Kansas, North Carolina, Georgetown, Connecticut, Iowa, Indiana, Purdue, Nebraska, Alabama and Michigan. In addition, College Slam features digitized graphics; head-to-head, tournament and season match-up modes of play; backboard smashes and net meltdowns; hidden players and secret codes; special fraternity teams; exciting soundtrack of college fight songs; and a season save feature.

Acclaim's College Slam will be supported by a multitiered marketing campaign, including comprehensive print advertising in video game, sport and collegiate publications; broadcast advertising; nationwide promo IDs and on-line promotions. In addition, retailer support in the form of P.O.P.s, in-store videos, banners, posters and counter cards will also support the title; while consumer sweepstakes and innovative cross-promotions are currently being formulated.

Acclaim Entertainment, Inc. is a leading worldwide publisher of software for Nintendo, Sega, Sony, personal computer and CD-ROM hardware systems; and comic books under the Valiant and Armada imprints. Acclaim also develops coin-operated arcade and ticket redemption games, and operates blue screen and motion capture studios, as well as A.D.I., a global sales and distribution company for products from a variety of entertainment software publishers, including Digital Pictures, Domark, Interplay, Marvel, Sound Source Interactive and Sunsoft. Acclaim, which recently formed a new company with Tele-Communications, Inc. for electronically distributed interactive entertainment, is publicly traded on the NASDAQ National Market System under the symbol AKLM.

CONTACT: Acclaim Entertainment

Dan Harnett

Alan B. Lewis

516/656-5000