Business Services Industry
National Semiconductor Demonstrates Semiconductor Industry's First Interactive Marketing System Using Sun Microsystems' Java Technology and CADIS Krakatoa; National to put entire product line on Web and provide high-speed, interactive searching by parametric attribute using CADIS search engine written in Java
Business Wire, Nov 9, 1995
MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 9, 1995--National Semiconductor today demonstrated the industry's first interactive commercial application of Sun Microsytems' Java (tm) technology by showing how customers could quickly and easily search for and find information on any of their over 30,000 products via the Web. National Semiconductor tapped CADIS, Inc. to provide the parametric search engine for the application, which was rewritten in Java to enable fully interactive searching on any type of client platform. The proof-of-concept application was demonstrated to over 1,200 participants at Sun's Java conference in Menlo Park today.
National Semiconductor's system uses the CADIS technology to power exceptionally fast and intuitive access to National's technical documentation library within the World Wide Web environment. This system enables the design engineer and other users to search National's semiconductor product database selecting attributes of interest without having to know any part numbering sequence, datasheet naming scheme or description text. Users will be able to select component attributes such as power levels, tolerances and package types, successively narrowing the list of qualifying products until a subset of candidate products are identified. Designers can then select from a variety of product information on those candidate products including data sheets, pricing and availability, performance ranges, and eventually characterization data generated by National's lab.
This is the first large-scale business application for Java in the semiconductor industry. "National and CADIS have been working for the past several months to implement our Web site with parametric access," said Rick Brennan, manager for World Wide Web services at National. "One of the difficulties imposed by traditional Internet systems is the limited amount of interactivity."
To create the working prototype, CADIS not only developed the client application in Java, but wrote the needed Java Remote Procedure Calls to allow on-line updates between a Java client and the National Web Server, instantly updating part counts and associated screens while user navigates through the selection.
Today, designers must look through multiple data books to obtain information on products that meet their system requirements. In the near future, they will be able to go to National's Web site, input their specifications by navigating through the CADIS schema, then download datasheets, application notes, behavioral models and design and simulation tools.
"I believe this application represents the way business will provide product information to their users in the future," says Venkat Mohan, president and COO of CADIS. "Customers want to go to their suppliers and be provided with rich, up-to-date information about the products that will meet their needs. The Web, the CADIS Krakatoa product in Java and a willingness to think in customer terms is what's required to make this vision possible."
National Semiconductor Corporation designs, develops and markets semiconductor Technologies for Moving and Shaping Information. The company focuses on strategic markets within the communications, personal systems, industrial and consumer markets. National Semiconductor is headquartered in Santa Clara, California, and has 22,400 employees worldwide. In fiscal 1995, the company reported sales of $2.4 billion and achieved the highest earnings in its history.
CADIS is a privately-held, venture-funded company that has developed a set of patent-pending technologies that provide classification and retrieval of information related to objects. CADIS has initially applied the technology to parts information management, allowing customers to organize and instantly access internal part information to rationalize active part numbers and prevent duplicate part creation. Customers include companies such as General Electric, Tektronix, Ingersoll-Rand, 3M, Applied Materials, Navistar and Raytheon/Beech. -0-
Note to Editors: Sun, the Sun logo, Sun Microsystems, and Java are trademarks or registered trademarks of Sun Microsystems, Inc in the United States and other countries.
For a demonstration of the marketing application, access the National Semiconductor Web Site at http://www.natsemi.com after December 15, 1995.
CONTACT: National Semiconductor
Dawn Schulman, (408) 721-1878
or
CADIS, Inc.
Janet Eden-Harris, (303) 546-5227
or
Sun Microsystems
Steve Fritz, (415) 960-1300
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Content provided in partnership with
Most Recent Business Articles
- "Do not rely on a single economy" ; Larsen and Toubro (L and T) was affected due to the slowdown particularly the products businesses, which include switchgears, construction equipment and industrial bars.
- "The first deliberate call we took was not to lay off anybody" ; The diversified group decided to reskill all surplus workers.
- "Government had to step up its demand" ; The downturn affected the government as much as India Inc. The outgoing advisor to the Government of India details its impact and its lessons.
- "Help your customers even in difficult times" ; Oil was at an all-time high at over $135 per barrel just before the financial meltdown. Then oil crashed to a low of $35 per barrel in January this year, bringing down any fresh demand for pipes fr
- "You have to be visible as a leader" ; Transparency is a standard operating procedure for communications during a downturn.
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- Using object-oriented analysis and design over traditional structured analysis and design
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- The best time to buy a car: December is not the only time to get a new set of wheels. We'll show you when to make your move to the dealer's showroom



