Pitney Bowes Copier Systems competes for major national accounts in copier duplicator category; new marketing strategy combines comprehensive and low-priced product line with existing direct sales force and unique service programs

Business Wire, Sept 5, 1995

TRUMBULL, Conn.--(BUSINESS WIRE)--Sept. 5, 1995--Pitney Bowes Copier Systems makes a major foray into the national corporate copier market with its C950 FastTrack(TM) Copier Duplicator, a fully featured, high-speed copier that provides aggressive price performance to competitive products on the market.

"The C950, which completes our comprehensive product line, combined with our direct sales force and unique preventative maintenance programs will significantly enhance our ability to service major and national accounts," says Murray Martin, president of Pitney Bowes Copier Systems. "We're excited about this marketing strategy and believe it provides us with competitive advantages over Xerox and Kodak in this segment."

The C950, which sells for $49,995, is a reliable, productive, cost-effective alternative to other companies' higher-priced duplicators that range from $63,000 to $245,000. Similarly low-priced products may match the speed of the C950 but are not as fully featured or user-friendly. At 92 copies-per-minute, the C950 provides a series of advanced automatic copying functions including:

o Three-way document processor -- comprised of a Reversing

Automatic Document Feeder, Semi Automatic Document Feeder and

Computer Forms Feeder -- for computer forms, one- and two-sided

originals and odd size and fragile documents;

o The ability to duplex three different paper sizes, including

11 x 17";

o Three front loading paper drawers plus a multiple by-pass

tray that can handle 4,850 sheets of paper, including special

throughput such as cover stock and tab stock; and

o Automatic size, paper, magnification and exposure selections.

"The C950 is ideal for high volume, walk-up copy environments," explains Martin. "It's easy to operate even for the most complex copy job, and our service support systems ensure efficient service."

Pitney Bowes Copier Systems offers high performance products through a coast-to-coast direct sales/service organization. All products are supported by the company's Customer Satisfaction Guarantee; Automated Customer Equipment Support System (ACESS), a computerized nationwide service and supply network; and Value Added Maintenance System(SM) (VAMS), a unique preventative maintenance program that ensures a higher level of copy quality and exposes potential service problems before a failure occurs. The company also adds customer value through flexible financing.

"Service is the most significant component from the end-user standpoint," says Ken Nardone, supervisor, Product Testing/Technical Consultant at Buyers Laboratory Inc. (BLI). "Pitney Bowes presented conclusive evidence that VAMS clearly increases 'up-time' productivity."

Pitney Bowes Copier Systems, a company with 75 years in office product experience, manages 89 offices across the United States. It is a direct sales/service organization strongly positioned in the medium to high-volume copier marketplace. For more information, call Pitney Bowes toll free at 1-800-672-6937 or write to Pitney Bowes, Walter H. Wheeler Drive, Stamford, Conn., 06926-0790.

CONTACT: Lobsenz-Stevens Inc., New York

Kathryn Courbe, 212/684-6300 ext. 314