"Look Your Best" with EPSON; Ink Jet printer promo includes $30 rebate and a free color pak worth $249 — what a deal!

Business Wire, April 8, 1996

TORRANCE, Calif.--(BUSINESS WIRE)--April 8, 1996--EPSON, the creator of high-quality, award-winning imaging products, Monday announced its most consumer-oriented and value-added ink jet printer promotion ever.

With EPSON's "Look Your Best," customers who purchase EPSON Stylus Color II and/or EPSON Stylus Color IIs ink jet printers between April 1 and August 31, qualify for a $30 rebate and a free "Look Your Best Color Pak." The "Look Your Best Color Pak" includes graphic and photo-editing softwares, "funtastic" fonts and high-resolution photos with an estimated worth of up to $249. Between April 1 and July 31, customers who purchase an EPSON Stylus Pro ink jet printer, also qualify for a free "Look Your Best Color Pak."

Designed for work or play, the "Look Your Best Color Pak" includes:

o A CD-ROM with full versions of Sierra Print Artist and EPSON

PhotoPlus for Windows users and Adobe PhotoDeluxe and Adobe

HomePublisher for Mac users;

o 25 extra "funtastic" fonts and high-resolution photos;

o An EPSON color tips booklet that is chockful of tips and

tidbits for great printing results;

o A Jump Start guide for easy steps to get you up and running

with the software;

o Rebate coupons for up to $75 with purchase of an EPSON

scanner;

o "Buy Three, Get One Free" EPSON ink cartridge offer; and

o Brochures for the EPSON scanner line and PhotoPC digital

camera.

"EPSON's `Look Your Best' promo offers the best deal for the consumers," said Mike Isgrig, marketing manager, EPSON. "Not only do we offer free full versions of software that addresses both Windows and Mac platforms, EPSON is also the only company that includes photo-editing software. By adding the extra fonts and photos, color tips booklet and coupons for scanners and ink cartridges, `Look Your Best' extends beyond the traditional free software promotion."

If You Can Imagine It, You Can Print It

The creativity is endless when you combine an EPSON Stylus color ink jet printer with Print Artist graphic software and Adobe HomePublisher desktop publishing software. You can create greeting cards, brochures, newsletters, business cards, certificates, proposals, refrigerator magnets, logos for T-shirts, etc. With the EPSON PhotoPlus and Adobe PhotoDeluxe, you can easily add pictures to your creative projects.

"Consumers are just starting to learn how to use color and photos," said Isgrig. "The software and color tips booklet will show them all the cool and creative things they can do to look their best."

Save on EPSON Scanners and Ink Cartridges

The "Look Your Best Color Pak" includes up to $75 in savings toward the purchase of an EPSON scanner and a free ink cartridge offer. Scanner rebates are $75 for an ES-1200C, $50 for an ES-1000C and $25 for an ActionScanning System II. All scanners are compatible with both PC and Mac. When a customer buys three EPSON color or black ink cartridges, she receives one free EPSON color or black ink cartridge.

How the "Look Your Best" Promo Works

The "Look Your Best" promotion is a mail-in program that runs from April through August. Customers may obtain redemption coupons through local retail outlets or by calling the EPSON Connection at 800/BUY-EPSON. Information and coupons are also available through EPSON's website at http://www.epson.com, Fax-On-Demand (310/782-4214), Download Service (310/782-4531) and CompuServe (GO EPSON).

EPSON Stylus Ink Jet Printers

EPSON's family of "Photo Quality" color ink jet printers, with maximum resolution of 720 x 720 dpi, include the EPSON Stylus Pro, EPSON Stylus Color II and EPSON Stylus Color IIs. With an estimated street price (ESP) of $499, the EPSON Stylus Pro is designed for consumers who require the best color output. The EPSON Stylus Color II, with an ESP of $299, offers faster printing and a fully loaded feature set. The EPSON Stylus Color IIs is an affordable printer for the home at an ESP of $219.

About EPSON

EPSON offers an extensive array of technology products including ink jet, laser and dot matrix printers, scanners, portable and desktop computers, PCMCIA and storage products, data/video projectors and digital cameras. For the OEM market, a variety of component and electronic devices are available.

Founded in 1975, Epson America is an affiliate of Seiko Epson Corp., a global manufacturer and supplier of high-quality technology products that meet customer demands for increased functionality, compactness, systems integration and energy efficiency.

NOTE TO EDITORS:

Brand or product names are trademarks or registered trademarks of their respective holders.

CONTACT: EPSON

Liza S. Santa Ana

310/782-5186

liza_santa_ana@ea.epson.com

or

Walt & Company

Cynthia Lempert, 408/498-4900

clempert@walt.com