Boca Research expands executive management team; adds new VP of Product Management and Marketing

Business Wire, April 9, 1996

BOCA RATON, Fla.--(BUSINESS WIRE)--April 9, 1996--Boca Research Inc. (NASDAQ:BOCI) Tuesday announced that Jerry A. Lumpkin has joined its management team as vice president of product management and marketing.

He will report directly to Tony Zalenski, Boca's president and chief executive officer.

Lumpkin comes to Boca with over 15 years of experience in marketing, product management and sales. Most recently, he was vice president of marketing for Gates/Arrow Distributing Inc., a major distributor of personal computers and computer peripherals. During his nine years with the company, he held several other key management positions including vice president/director of merchandising.

At Boca, Lumpkin will be responsible for identifying and evaluating new product markets, determining the marketing requirements, positioning the products, launching them into the distribution channel, and managing product life cycles. Also, he will oversee all of the company's marketing functions including strategy, company and product positioning, channel development, marketing partnerships, advertising and promotions.

"We're pleased to welcome Jerry to our management team," said Zalenski. "He is a seasoned industry professional with first-hand experience in the competitive marketplace. His direct retail and channel expertise will be crucial to our business as we move into our next stage of strategic development and growth.

"We are focused on continuing to strengthen our market position in the retail channel -- the fastest growing segment in the PC industry. Jerry has a strong retail background and a good sense of what's important to end-users and retail channel accounts. Having spent his career on the same side of the desk as our customers, he will be invaluable in strengthening current customer relationships and developing new business partnerships. He brings to the job the technical and marketing expertise needed to continue to expand our company's customer base," Zalenski concluded.

"I'm excited to join Boca Research's management team with an opportunity to contribute to the company's dynamic growth," Lumpkin commented. "Boca Research has an excellent reputation for reliable products at a cost-effective price which particularly appeals to value conscious retail buyers. I plan to build on that reputation. My immediate challenge is to further develop Boca's brand name awareness and establish our products in the retail channel. Our team will direct a cohesive marketing effort with emphasis on increasing sales in both the end-user and reseller markets."

CORPORATE INFORMATION

Boca Research (NASDAQ:BOCI), founded in 1985, is headquartered in Boca Raton, with international operations and ventures worldwide. The company designs, manufactures, markets and supports quality, cost-effective data communications, multimedia and networking products to facilitate the transmission of information on personal computers and computer networks. The company provides hardware products augmented with software for use in the corporate, consumer and small office/home office marketplaces. Boca's current board-level enhancement and networking product categories include data communications (fax/data/voice modems); multimedia (video, telephony, sound, voice and data); networking; video graphics; and input/output (I/O), IDE and multiport products. The company sells its products worldwide through distributors, original equipment manufacturers (OEMs), and retailers. -0-

NOTE TO EDITORS: Photo available upon request.

NOTE TO EDITORS: For additional Boca Research company or product information via fax, please call 800/331-1323. -0-

In the Internet/email address noted in this news release, there is an "at" symbol between galeb and boca.org. In the World Wide Web address noted in this release, there is a double slash between http: and www.boca.org. These symbols may not appears properly in some systems.

CONTACT: Boca Research Inc., Boca Raton

Gale Blackburn, 407/997-6227, ext. 305

Fax: 407/997-1656

Or Internet Address:

http://www.boca.org

galeb@boca.org