Business Services Industry
Covenant Electronics Named New Sales Channel for Mitsubishi Electronics' Most Popular One-Time-Programmable Microcontrollers
Business Wire, August 13, 1996
SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 13, 1996--Mitsubishi Electronics America, Inc., today announced Covenant Electronics, Inc. (CEI) as its newest sales channel for some of Mitsubishi's most popular 8-bit and 16-bit one-time programmable (OTP) microcontrollers (MCUs).
CEI is a high technology marketing, sales, service and support company headquartered in Sunnyvale, California, with additional offices in Atlanta and Boston.
Broad Range of Technical Support for Mitsubishi's Most Popular OTP MCUs
CEI will provide technical development, field applications engineering, marketing and sales support for some of Mitsubishi Electronics' most popular OTP ROM and ROM-less 8-bit and 16-bit MCU product families. The OTP MCUs supported by CEI include the M38002 and M38203 8-bit product families and the M37702 16-bit product family.
CEI will also provide support for a complete line of microcontroller development tools including evaluation boards, emulators, OTP programmers, and development software such as assemblers, linkers, and compilers.
About CEI
Headquartered in Sunnyvale, California, Covenant Electronics, Inc. (CEI), is a dedicated high technology marketing, sales, service, support and warehousing company for major electronics and semiconductor suppliers in the North American marketplace. CEI sells Mitsubishi semiconductors and related electronic products exclusively. All three CEI locations (Sunnyvale, California; Atlanta; and Boston) maintain local inventories and serve as both stocking representatives and sales offices.
About Mitsubishi Electronic Device Group
Mitsubishi Electric Corporation ranks among the top five worldwide suppliers of 8- and 16-bit microcontrollers. The company markets its microcontroller products in North America through the Electronic Device Group, a wholly owned subsidiary of Mitsubishi Electronics America, Inc.
Mitsubishi Electric Corporation and its North American affiliate, Mitsubishi Electronics America, Inc., are world-class suppliers of semiconductors and electronic products for visual computing. Mitsubishi combines its systems-level expertise and high-level silicon process technology to provide chip, chipset, and system-on-a-chip solutions.
The company is ranked among the top 10 worldwide semiconductor suppliers and offers an extensive range of semiconductor-based products in the North American marketplace including graphics memory products, standard memory ICs, ASICs, microcontrollers, ASSPs, optoelectronic products, microwave GaAs FETs, MPEG codecs, and flat-panel displays.
CONTACT: The Horn Group, Inc
Susan Rozmanith, 415/579-6447
or
Mitsubishi Electronics America, Inc.
John Garner, 408/774-3191
or
Covenant Electronics, Inc.
Chuck Feledy, 408/524-3555, Ext. 239
or
Covenant Electronics, Inc
Technical Support, 888/428-9234
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