Abacus Direct Corp. files registration statement for initial public offering

Business Wire, August 7, 1996

WESTMINSTER, Colo.--(BUSINESS WIRE)--Aug. 7, 1996--Abacus Direct Corp. ("Abacus" or the "company"; proposed NASDAQ National Market Symbol ABDR) announced the filing of a registration statement with the Securities and Exchange Commission in connection with an initial public offering of 5,068,000 shares of its common stock.

Of the 5,068,000 shares being offered, 454,545 are being offered by Abacus and 4,613,455 are being offered by selling stockholders. The offering is being managed by an underwriting group led by Robertson, Stephens & Co. LLC, Hambrecht & Quist LLC, and William Blair and Co., LLC.

Abacus Direct Corp., is a leading provider of information products and marketing research services to the direct marketing industry, and in particular the catalog industry. Abacus has created a comprehensive database which includes consumer purchasing data from over 600 merchandise catalogs. Abacus uses this proprietary database and its advanced statistical modeling technology to provide direct marketers with information and analysis which allows direct marketers to increase response rates and profits from their marketing campaigns.

A preliminary prospectus relating to these securities, when available, may be obtained from Robertson, Stephens & Co. LLC, at 555 California St., Suite 2600, San Francisco, Calif. 94104, 415/781-9700; Hambrecht & Quist LLC, at One Bush St., San Francisco, Calif. 94104, 415/576-3300 or William Blair and Co. LLC, at 222 W. Adams St., Chicago, Ill. 60606, 312/236-1600.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state.

CONTACT: Abacus Direct Corp.

Tony White, 303/657-2800