Creative Artists Agency And Intel Open Media Lab Aimed At Hollywood Creative Community; Facility to serve as showcase to accelerate development of compelling entertainment for home personal computers

Business Wire, Dec 12, 1996

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Dec. 12, 1996--Intel Corporation and Creative Artists Agency (CAA) today announced the opening of the CAA/Intel Media Lab, a new multimedia facility intended to further the creation of cutting-edge digital entertainment for home personal computer users.

The CAA/Intel Media Lab is a joint project of CAA, one of Hollywood's leading literary and talent agencies, and Intel, the world's largest computer chip maker. It is designed to be a showcase for the Hollywood creative community demonstrating the major new entertainment possibilities based on today's high-performance multimedia PC.

"This is all about technology and talent," said Andrew S. Grove, president and chief executive officer of Intel. "The ubiquitous connected PC is changing the nature of media. The creative talent who are the first to embrace this change will lead it."

"We are thrilled to be able to provide our clients access to the most sophisticated technology available, in an environment built especially for them," said CAA President, Richard Lovett. "The Media Lab is a laboratory which creative people will use, to help create the next generation of extraordinary entertainment."

Located at CAA's Beverly Hills headquarters, the CAA/Intel Media Lab is equipped with a unique combination of state-of-the-art technologies to create, distribute, and present an unmatched digital entertainment experience.

The lab includes Pentium and Pentium Pro processor-based PCs for authoring and displaying entertainment programs, advanced multimedia software tools and consumer applications, the latest in consumer audio and video technologies, and a wide variety of telecommunications links representing today's and tomorrow's home communications capabilities.

A number of leading companies have provided products and services for the Media Lab.

These include Adobe Systems Incorporated, Bay Networks, Cabletron, Chisholm, Compaq, Kodak, GTE, Harmon International, Informix Software, Intergraph, Kinetex (a division of Autodesk), L2 Entertainment, Microsoft, NetPower, Sony Electronics, Superscape, Tandem Computers, and Toshiba America Information Systems.

CAA is a literary and talent agency in Los Angeles which represents many of the entertainment industry's most creative and successful actors, directors, writers, and musicians. Information about CAA is available from CAA's site on the World Wide Web at www.caa.com .

Intel, the world's largest chip maker, is also a leading manufacturer of personal computer, networking, and communications products. Through innovative technologies, Intel is committed to improving the Internet experience for PC consumers. Additional information is available at www.intel.com/pressroom .

CONTACTS: Intel

Tom Waldrop, 408/765-8478

or

CAA

Andrea Marozas, 310/288-4545