SED will distribute AMD processors in Latin America

Business Wire, Dec 9, 1996

ATLANTA--(BUSINESS WIRE)--Dec. 9, 1996--SED Latin America, the operating subsidiary of Southern Electronics Distributors (NASDAQ:SECX), will begin distribution of the AMD product line to Latin America through its export facility in Miami.

AMD, a Fortune 500 company, produces processors, flash memories, programmable logic devices and products for communications and networking applications. Founded in 1969, AMD is based in Sunnyvale, Calif., and has sales and manufacturing facilities worldwide.

"Latin America is a rapidly expanding computer market. SED is addressing the ever growing needs for higher end computer products in Latin America," said Brian Paterson, Vice President of Purchasing for SED. "We are proud to offer the AMD product line of processors. The sales potential of the K5 and newly announced K6 processors is a tremendous opportunity for both AMD and SED."

"AMD has a strong history of providing x86 processors to Latin America. With SED, we hope to build upon established relationships and bring new customers to the channel," said David West, Director, World Wide Distributor Sales for AMD.

SED is an international distributor of microcomputers, computer peripherals and cellular telephones to value-added resellers and dealers. Headquartered in Atlanta with an export facility in Miami, SED continues to expand to reach a growing global market. With record sales of $468 million in fiscal 1996, SED's success is due in part to its lasting customer relationships, strong sales support and extensive product lines. SED, the operating subsidiary of Southern Electronics Corporation, is traded on the Nasdaq National Market under the symbol SECX.

CONTACT: Southern Electronics Corporation

Mark Flaxer, 770/491-8962