Play-By-Play appoints Chief Financial Officer

Business Wire, Dec 9, 1996

SAN ANTONIO, Texas--(BUSINESS WIRE)--Dec. 9, 1996--Play-By-Play Toys & Novelties, Inc. (Nasdaq:PBYP) today announced the appointment of Raymond Braun to the position of Chief Financial Officer, effective January 2, 1997.

Mr. Braun replaces Juanita Lozano who will assume the role of Financial Reporting Manager at Play-By-Play.

Mr. Braun, 40, joins Play-By-Play from Coopers & Lybrand L.L.P. where he was most recently a partner in their Business Assurance group. During his 16 year tenure with Coopers & Lybrand L.L.P., Mr. Braun was directly involved with financial advisory services including mergers and acquisitions, corporate financing and debt restructuring. Mr. Braun, a Certified Public Accountant, earned his Bachelor of Business Administration degree from the University of Texas in 1980.

Arturo G. Torres, Chairman and Chief Executive Officer, commented, "Raymond has worked with Play-By-Play since its inception in 1992 and is very familiar with the Company and its operations. His contributions have already helped the Company substantially. He has acted not only as an auditor but also as a strategic consultant on several business transactions, including most recently the Ace Novelty acquisition. Raymond's strong financial background as well as his expertise in corporate financial planning, mergers and acquisitions, and experience with high growth companies will be a key asset in meeting the opportunities and challenges that face Play-By-Play."

Play-By-Play Toys & Novelties, Inc. designs, develops, markets and distributes stuffed toys and its Play Faces line of sculpted stuffed toys and novelties based on its licenses for popular children's entertainment characters, professional sports team logos and corporate trademarks, and non-licensed stuffed toys. Play-By-Play has license agreements with major corporations engaged in the children's entertainment character business, including The Walt Disney Company, Warner Bros., a division of Time Warner Entertainment Company, L.P., Marvel Entertainment Group, Inc. and many others, for properties such as Mickey Mouse, Looney Tunes, Batman, Animaniacs, and Spider-Man.

CONTACT: Play-By-Play Toys & Novelties,Inc.

Saul Gamoran, (210) 829-4666

or

Morgen-Walke Associates, New York

Investor Relations: Donna Stein, Mitchell Burd,

Stephanie Conzelman

(212) 850-5600

Media Contact:

Leslie Feldman/Suzanne Miller

(212) 850-5600