Joel Ehrlich appointed senior vice president, advertising and promotions — DC Comics, for Warner Bros. Consumer Products and DC Comics; 1995 Youth Marketer of the Year to hold dual title

Business Wire, Feb 15, 1996

NEW YORK--BURBANK, Calif.--(BUSINESS WIRE)--Feb. 15, 1996--Warner Bros. Consumer Products and DC Comics announced today the appointment of Joel Ehrlich to a new position, senior vice president of advertising and promotions -- DC Comics.

In his new position, Ehrlich will be responsible for creating integrated licensing and marketing programs for promotional partners based on the DC Superheroes, including Superman, Batman and Wonder Woman, as well as for DC imprints including Vertigo and Milestone. Ehrlich will report to both George Jones, president of Warner Bros. Consumer Products Licensing and to Paul Levitz, publisher and executive vice president of DC Comics.

George Jones said, "We are tremendously excited to have Joel join our team in this key position. He has been widely recognized as one of the country's foremost authorities on youth marketing and his past performance record reflects that he clearly knows how to translate this knowledge into highly successful promotions."

Paul Levitz said, "Joel is one of the premiere kids' marketing experts, and will be able to unleash the unmatched power of Superman, Batman, and our other stars for our promotional partners. The DC heroes drive over a billion dollars a year of product sales, and this new position reaffirms our commitment to grow that already incredible number."

Ehrlich most recently held the title of senior vice president, corporate sales with the Marvel Entertainment Group. During his tenure there, he worked on successful promotions with McDonalds, Pizza Hut, General Mills, Sega and Coca Cola, among many others. He helped to create branded products for Good Humor, General Mills and Ralston, and inaugurated integrated retail promotions with Wal-Mart, Kmart, Target, Toys 'R Us, Sam Goody and Venture. In 1995, Brandweek named him Youth Marketer of the Year. Prior to Marvel, Ehrlich worked for Cahners Publishing as Publisher of Modern Bride magazine, and held executive positions in media aimed at health, families with kids, and babies.

Warner Bros. Consumer Products, which includes the Licensing, Studio Stores, Warner Bros. Interactive Entertainment and Warner Bros. Toys divisions, is a Time Warner Entertainment Company, L.P.

DC Comics, division of Warner Bros., has a 60 year history of innovative publishing and utilizing its characters to support the marketing of products. From its early alliance with Kelloggs' on the classic Superman radio programs that debuted in 1939, to the first online service devoted to comics, DC has demonstrated its heroes' abilities to leap from the printed page to conquer other media.

CONTACT: DC Comics

Martha Thomases, 212/636-5450

or

Warner Bros. Consumer Products

Monica Bouldin, 818/954-3821