HARD ROCK CAFE TO OPEN ATLANTIC CITY LOCATION AT TRUMP TAJ MAHAL: Casino Resort to be Home to World Famous Rock 'n' Roll Anti-Establishment

Business Wire, Feb 22, 1996

Mahal Casino Resort will be the site of the world's newest Hard Rock Cafe, announced Donald J. Trump. One of the world's most recognized restaurants, the Hard Rock Cafe will occupy over 11,500 square feet of prime Atlantic City Boardwalk real estate.

"Without question, the Hard Rock Cafe is one of the world's most popular trendsetting restaurants. We consider it an honor that Hard Rock has chosen to open its Atlantic City location in our four-star resort," said Trump. "It is with great anticipation and excitement that we are teaming the most celebrated name in gaming with the most famous name in the restaurant industry."

Today's announcement comes after years of discussions between the Hard Rock Cafe and several Atlantic City casinos. Hard Rock Cafe joins The Official All- Star Cafe and The Rainforest Cafe, giving Trump Taj Mahal three of the world's most exciting and prestigious themed restaurant chains.

The original Hard Rock Cafe was founded in 1971 in London, England. The chain has since grown to numerous locations, established in virtually every major city in the world, including New York, Paris, Madrid and Tokyo It is noted for its high energy ambience, all-American food, and museum-quality rock and roll memorabilia.

Described as the "Smithsonian of Rock and Roll," the Hard Rock Cafe owns the largest collection of authentic rock and roll memorabilia in the world. In each restaurant, every era of rock is represented. Highlights include Elvis Presley's jumpsuit, John Lennon's guitar and Bruce Springsteen's boots.

The Hard Rock created one of society's most recognizable and beloved logos. Indeed, many people who visit a Hard Rock Cafe city religiously stop in, enjoy a meal and, invariably, take home a logoed piece of clothing or other merchandise. In fact, Hard Rock Cafe memorabilia has created its own genre of collectibles.

While a visit to a Hard Rock Cafe is a culturally enriching experience, it is also an opportunity to enjoy some of the best down-home American cuisine anywhere at reasonable prices. The Hard Rock Cafe is dedicated to freshness and dollar value. Some of the popular menu selections include the classic hamburger, Hickory Smoked Bar-b-que and Hard Rock's famous Pulled Pork Sandwich. There is also a complete vegetarian menu and outrageously huge desserts.

The Trump Taj Mahal Hard Rock Cafe is expected to open in late 1996.

CONTACT: Steve Sless, (609) 449-6420, at Trump Taj Mahal,

or

Alan Marcus, (201) 902-9000, at The Marcus Group.