Nabisco acquires Venezuelan biscuit company

Business Wire, Jan 19, 1996

PARSIPPANY, N.J.--(BUSINESS WIRE)--Jan. 19, 1996--Nabisco Holdings Corp. (NYSE:NA) announced today that Nabisco, Inc., has acquired all the assets and trademarks of Galletera Tejerias, S.A., near Caracas, Venezuela.

Terms of the transaction were not disclosed.

Founded in 1970, Tejerias is a leading manufacturer of plain and sweet biscuits and soda crackers. The company had sales of $10 million in 1995 and holds a six percent share of the Venezuelan biscuit market.

Nabisco's acquisition of Tejerias will increase its already significant share of the Venezuelan biscuit market. Nabisco's brands in Venezuela include Oreo, Hony Bran, Kraker Bran and Club Social. The company also produces Del Monte canned fruits and vegetables, Royal dessert mixes and Life Savers candies in that country.

The addition of Tejerias strengthens our position in the Venezuelan marketplace by enabling us to enhance our efficiency and by expanding our presence in this very attractive biscuit market, said H. John Greeniaus, president and CEO of Nabisco, Inc.

Nabisco, Inc., a wholly owned subsidiary of Nabisco Holdings Corp., is a $7.7 billion multinational food business manufacturing more than 200 brands in 32 domestic and 67 international facilities and marketing these products in more than 85 countries. Domestically, leading brands include Oreo and Chips Ahoy! cookies, Ritz and Premium crackers, SnackWell's, Planters nuts and snacks, Life Savers candies, Fleischmann's margarines, A.1. steak sauces, Grey Poupon mustards and Milk-Bone dog snacks. International favorites include biscuits under the Nabisco, Terrabusi, Christie, Artiach, Marbu and Peek Freans brands; Royal dessert mixes and baking powder; Fleischmann's yeast; and Gloria milk products.

CONTACT: Nabisco

Caroline Fee, (201) 682-7140