Information Resources Names Sellers To Head Canadian Retailer Development

Business Wire, Jan 26, 1996

TORONTO--(BUSINESS WIRE)--Jan. 26, 1996--Information Resources, Inc. today announced that Christopher Sellers has been appointed to the new position of Executive Vice President, Director of Retail Services, for the firm's recently-formed Canadian operation. Sellers will report to Peter Daboll, General Manager of IRI's Canadian Information Services group.

For the past three years, Sellers had been based in the firm's European headquarters in London. His initial assignment included the development of a U.K. Retail Services Group and the negotiation of cooperative agreements with U.K. retailers, including the first-ever such relationship with Boots the Chemist. Since early 1995, Sellers had also been Managing Director for the company's information services business in the U.K.

"We are delighted to have someone with Chris' international experience and strong retail focus join our team," said Daboll. "His appointment demonstrates our commitment to building a world-class organization in Canada to meet the challenges and requirements of our retail partners."

Information Resources, Inc., a Chicago-based company with offices in Toronto and around the world, provides a variety of information, software and consulting services with a particular focus on the consumer packaged goods industry. IRI's services include proprietary databases, advanced analytics and software application products to assist clients in testing, executing, monitoring and evaluating sales, marketing and distribution programs. IRI's services are marketed in 26 countries around the world.

CONTACT: Information Resources, Inc.

Robert Bregenzer, 312/726-1221