Beverly Hill 90210: Demographics on the Internet

Business Wire, Jan 3, 1996

CALGARY, Alberta--(BUSINESS WIRE)--Jan. 3, 1996--With perhaps the most famous zipcode in the world, the phenomenally popular television show Beverly Hills 90210 follows the angst of Generation Xers in one of Los Angeles' famous suburbs. A look at the demographics of the actual 90210 reveals that the show's characters perhaps ought to be more concerned with estate planning than acne.

Using the ARGUS Map Viewer, available free for the downloading, users can pick any zipcode (such as 90210), census boundary, or identify an intersection of a point of interest and retrieve a variety of demographic reports and maps. Argus Technologies has partnered with Urban Decision Systems (UDS) to provide a complete selection of demographic reports and maps for each neighborhood in the United States, and made these available on the Internet at http://www.argusmap.com. Reports on income and demographic trends with associated maps are available free until the end of January.

Back to Kelly, Valerie, Dylan and Brandon - with estimated 1995 per capita incomes of 98,095, average household incomes of $234,761 and average family incomes of $305,037, they should be able to swing those Porsche payments, perhaps even two Porsches. Among the population of 20,781, the 18- to 24-year olds constitute a measly 7.9 percent of the population. They must all be in front of the cameras. Additionally, there is even more interesting information on this exclusive neighborhood.

Featured in USA Today (11/2/95), the Argus Technologies' web site (http://www.argusmap.com) is fast becoming one of the most popular sites on the World Wide Web. "Way cool...a lot more than just Net-based geography" is what Net Watch VideoPage (12/7/95) had to say about ARGUS Map Viewer. With the Internet's only dynamic map viewer, Argus site visitors can add their business location and URL to the Argus Virtual World. The partnership with UDS provides anyone with an Internet connection, a Netscape browser for Microsoft Windows and the ARGUS Map Viewer access to UDS demographic reports and maps immediately on-line.

Argus Technologies Inc. is headquartered at 645 7th Ave. SW, Calgary, AB T2P 4G8, Canada. Telephone: 403/263-0070, Fax 403/264-1442; Internet: argus@argusmap.com. -0- Trademarks: ARGUS, ARGUS Map Viewer and ARGUS Virtual World are registered trademarks of Argus Technologies Inc.

CONTACT: Argus Technologies

Rod Munro, 403/290-1578 ext. 306

Internet: media@argusmap.com

or

UDS

John Hobson, 310/306-8931

INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED REPEATS: New York 212-575-8822 or 800-221-2462; Boston 617-236-4266 or