IMSI Ranked Fastest Growing Productivity Software Company In U.S. Retail Market

Business Wire, July 17, 1996

SAN RAFAEL, Calif.--(BUSINESS WIRE)--July 17, 1996--Based on data published on the 100 largest PC software companies by market research firm PC Data, IMSI (NASDAQ:IMSI) was the fastest growing productivity software company in the U.S. retail market over the past six months.

According to PC Data, the company achieved an increase in retail revenues of 70% during this period, while its ranking among all software companies in U.S. retail sales jumped from No. 96 to No. 38. PC Data also verified that IMSI's TurboCAD 2D/3D was ranked the number one best-selling CAD software in the U.S. retail market in May.

Additionally, Masterclips 35,000 Premium Image Collection increased its U.S. retail market share from 3.3% in March to 14.7% in May, placing it among the top three vendors in the clip-art market, and FormTool Gold, IMSI's forms automation product, continued to hold its number one position in the U.S. retail forms software market.

"The success we are having across our product line is the result of our strategy to go beyond the competition by providing overwhelming value that better meets customer needs," said Martin Sacks, President and CEO.

Founded in 1983, IMSI is a leader in developing and publishing quality consumer software for home and small business. The company offers a range of high quality, affordably priced products including TurboCAD 2D/3D, Masterclips 35,000. Premium Image Collection, EZ Language, and FormTool Gold.

IMSI is headquartered in San Rafael, with wholly owned subsidiaries in the United Kingdom, France, Germany, Australia and South Africa. For more information, contact Victoria Rierdan at IMSI, 1895 Francisco Boulevard East, San Rafael, CA 94901-5506. Telephone: 415/257-3000, Fax: 415/257-3565, E-Mail: vrierdan@imsisoft.com. -0-

NOTE TO EDITORS: IMSI, TurboCAD, Masterclips 35,000 Premium Image Collection, FormTool and EZ Language, are trademarks of IMSI. Other products and companies mentioned herein are used for identification purposes only and may or may not be trademarks of their representative companies.

CONTACT: IMSI

Victoria Rierdan, 415/257-3000

E-Mail: vrierdan@imsisoft.com