Harvard Business School joins Art Technology Group to create interactive graduate program on the World Wide Web: Art Technology designs unique content management and communications system using java-based dynamo URL: http: www.atg-dynamo.com

Business Wire, July 23, 1996

BOSTON--(BUSINESS WIRE)--July 23, 1996--Art Technology Group (ATG) and Harvard Business School (HBS) today announced the joint design and development of a comprehensive Intranet application for its graduate students and faculty, creating a complete framework by September 1996, to support the school's case-method teaching. The first-of-its-kind system incorporates publishing, communications, interaction, polling and calendar functions, and easy-to-use, Web-based interfaces for students and faculty.

This unique, online environment enables Harvard Business School students and faculty to customize their view of the comprehensive information available on their computers for the MBA program and their classes. The system automatically updates time-sensitive content, such as the syllabi and personal calendars, supplying information pertaining only to each individual. It also allows faculty to preview students' analyses of management cases so they can structure each class accordingly, adding a new level of participation to the classroom experience. This sophisticated, content management framework utilizes ATG's Dynamo, the first open Internet application engine based on the Java programming language.

In addition to Dynamo's content management framework, the project takes advantage of communications modules that enables students and faculty to conduct online course-related discussions and modules that connect students with other students to facilitate online study groups, improve information flow, and foster both formal and informal community interaction.

"Harvard Business School is using state-of-the-art Internet protocols and technologies to enhance the teaching and learning environment for faculty and students by bringing the world to the classroom," said Susan Rogers, CIO, Harvard Business School. "Keeping in mind that interaction between people here is as much a requirement as access to information, choosing the right technology and design firm was truly important to us. ATG has a strong reputation in building exciting, interactive environments for users. The project developed in partnership with ATG has become a key sub-system in the Harvard Business School Intranet. Their broad experience, combined with the superior technical underpinnings of Dynamo, made ATG and excellent partner for HBS."

"We are excited about working with HBS to develop a key application in the growing HBS Intranet that incoming students will use this fall, including an innovative course platform and tools that provide faculty with the flexibility to post and update their courses in real time. ATG deigned this system in close collaboration wit Harvard Business School IT personnel and faculty. Our goal is to work with HBS to enhance the educational experience of students and faculty online and to complement the classroom experience," said Jeet Singh, Art Technology Group's president and CEO. "Our next step will be to expand the application to enable communication among the wider community of Harvard Business School alumni, executive education participants, and corporate recruiters. Additional modules being developed at HBS include an alumni network application and a career service application."

Founded in 1908 as part of Harvard University, Harvard Business School is widely regarded ass the finest and most prestigious business school in the world. Located on a 60-acre campus in Boston, Mass., it offers full-time programs leading to the MBA and doctoral degrees, as well as a portfolio of more than thirty Executive Education programs. With a faculty of almost 200 distinguished scholars, the school's mission is to shape the practice of business by building enduring knowledge, educating leaders and effectively communicating important ideas to enable business educators, students and managers to meet the challenges and opportunities of the 21st century. From the use of technology in business education to the study of entrepreneurship, the school strives to set the highest standards for business education in this country and around the globe.

Art Technology Group Inc. (ATG) is a premier media, technology and design firm with the mission of creating defining products and services for the information society. ATG has established a reputation for conceptualizing and building compelling applications for a wide variety of audiences -- from educational applications to the corporate workplace, and from retail environments to online services and entertainment. ATG's past and present developing clients include: Harvard Business School, MCI, Apple Computer, Chiat/Day Advertising, MIT Media Lab, Gemini Consulting, NTT Data, Stream International, MovieFone, and Cybersmith. In addition to its Products Division, ATG maintains a Consulting Group that undertakes custom development and design projects in its strategic markets.

Based in Boston, ATG cane be reached at (617)859-1212, at info@atg_dynamo.com or at http://www.atg-dynamo.com.

Dynamo is a trademark of Art Technology Group. Java is a trademark of Sun Microsystems Inc. All other products mentioned are trademarks or registered trademark of their respective companies.