EPSON pumps up lead program for dealers; "Fast Track" program supports projector sales

Business Wire, June 12, 1996

PHILADELPHIA--(BUSINESS WIRE)--June 12, 1996--In an effort to further enhance its reseller and customer service levels, EPSON has kicked off a new lead processing program.

The EPSON "Fast Track" program provides next-business-day lead qualification and referral to authorized EPSON AV VARs.

"This new program allows us to share critical lead information in an extremely timely manner and provide for the appropriate follow-up," said Marty Lash, marketing manager, EPSON.

From the time the first inquiry regarding EPSON's projector products is received, a highly-streamlined and proprietary sequence swings into acton. Lash explains that this activity includes expedited call handling, increased qualification research and exclusive same-day referrals. EPSON says the exclusive referral policy, replacing a three-vendor policy, is extremely attractive to its dealer network for facilitating customer service efforts, and eliminating cost-cutting competition. Callers to EPSON are also placed in a database for follow-up activities dependent upon their intended purchases and purchase timeline.

"We are convinced that `Fast Track' will maximize our dealers' sales opportunities and provide the type of support that will make them successful with our product line," Lash added. "We wanted to offer a program that would give our dealers an additional competitive edge and, I believe, with the exclusivity and timeliness of `Fast Track,' we have done just that."

Lash invites anyone interested in becoming an authorized EPSON dealer or wanting more information on EPSON, its products and its dealer programs to stop by EPSON's booth #455 at InfoComm.

EPSON offers an extensive array of image capture, image output and portable storage products. For the OEM market, a variety of component and electronic devices is available.

Founded in 1975, Epson America Inc. is an affiliate of Seiko Epson Corp., a global manufacturer and supplier of high-quality technology products that meet customer demand for increased functionality, compactness, systems integration and energy efficiency. Epson America has headquarters in Torrance, Calif. -0-

NOTE: Brand or product names are trademarks or registered

trademarks of their respective holders.

CONTACT: EPSON, Torrance

Nancy Napurski, 310/782-4380

or

Walt & Company

Kellie DiNaro, 408/496-0900