Chromatic Research Expands Sales Team

Business Wire, June 2, 1996

SUNNYVALE, Calif.--(BUSINESS WIRE)--June 3, 1996--Chromatic Research, Inc., the leader in the rapidly emerging field of media processors, today announced several personnel appointments that expand the company's sales team both domestically and internationally.

Personnel appointments include:

-- Richard Shuck, director of sales, Japan

-- Kevin Baxter, director of sales, Western U.S. region

-- Mark Egerton, director of sales, Central U.S. region

-- Joe Custer, director of sales, Eastern U.S. region

Richard Shuck, 33, brings considerable international sales management experience to Chromatic and will focus on developing Chromatic's strategic relationships in Japan. Prior to joining Chromatic, he was the strategic sales manager for Japan/Asia at American Microsystems, Inc., developing the company's sales channels and OEM strategies. Earlier, Shuck served as the strategic sales manager and liaison for worldwide Japan accounts at Adaptec, Inc. and Adaptec Japan, Ltd.

Kevin Baxter, 35, comes to Chromatic Research with 10 years of semiconductor sales experience. He joined Chromatic from Adaptec, where he was the western regional sales manager for strategic accounts, responsible for developing and managing relationships with key PC OEM customers for the company's I/O semiconductor and software products. Prior to Adaptec, Baxter was district sales manager with NMB Technologies and strategic account manager with Western Digital Corporation.

Mark Egerton, 37, joins Chromatic as director of sales, Central U.S. region, and has numerous years of both domestic and international semiconductor sales experience. Previously, he served as the regional manager of strategic accounts at Adaptec. Egerton also spent five years with Western Digital Corporation as regional OEM manager for Canada and Europe, and later served as OEM sales director in Southern Europe.

Joe Custer, 35, has 15 years of OEM sales experience and will handle all sales activity in the United States' eastern region. Before joining Chromatic, Custer spent five years at Adaptec where he held various strategic sales and sales management positions. Before Adaptec, Joe was Eastern regional manager for strategic accounts at Rodime and ran Scientific Microsystems Government Sales Program.

Media Processors

Media processors are the latest development in multimedia and are expected to quickly become a standard component first in PCs, then in consumer electronics devices such as Digital Versatile Disks (DVDs). Defined as "processors dedicated to simultaneously providing several multimedia functions," media processors are specialized for the natural data types common to all multimedia, including video, audio, graphics and communications.

Because they can be upgraded through software, media processors can adapt to evolving multimedia standards, providing OEMs and users alike with protection against obsolescence. They also possess the processing power and bandwidth needed to operate multiple functions concurrently and provide optimal performance for each multimedia function.

The Mpact media processor, architected by Chromatic, was co-developed with Toshiba Corporation (Tokyo, Japan) and LG Semicon Co., Ltd. (Seoul, South Korea). Under license from Chromatic, both semiconductor companies will manufacture and sell the chip with the Mpact brand name. Chromatic Research provides the enabling Mpact "mediaware" software.

Chromatic Research

Chromatic Research, the leader in media processors, is redefining the PC by providing advanced, complete, consumer electronics-quality multimedia at mass market costs. The Mpact media processor consists of silicon technology and software that combines all seven multimedia functions: video, 2D graphics, 3D graphics, audio, FAX/modem, telephony and videophone. Chromatic Research is the world's first "chipless" semiconductor company, based on a unique business model whereby Chromatic's semiconductor partners co-develop, manufacture and sell the Chromatic-architected media processor and Chromatic develops and sells the enabling Mpact mediaware software. Founded in 1993, the company is privately held.

Reader Contact Information

Readers who want more information about Mpact can call Chromatic Research at 408/752-9100. Readers can also visit the Mpact World Wide Web site at www.mpact.com, or the Chromatic Research site at www.chromatic.com. -0-

Note to Editors: Mpact is a trademark of Chromatic Research, Inc. All other trademarks and registered trademarks are the property of their respective owners.

CONTACT: Chromatic Research

Dave Wilt, 408/752-9217

wilt@chromatic.com

or

Copithorne & Bellows PR

Lisa Kimura, 408/988-2100

lisa.kimura@cbpr.com