Brock International And Texas Instruments Announce Cooperative Marketing And Sales Program

Business Wire, June 20, 1996

CHICAGO--(BUSINESS WIRE)--June 20, 1996--Brock International, Inc. (NASDAQ/NMS:BROC) and Texas Instruments announced today, at the Field & Sales Force Automation Conference in Chicago, a cooperative marketing and sales program that will result in cost and time savings for clients who are implementing enterprise wide automated mobile computing solutions for their sales forces.

The agreement brings together Brock's TakeControl(TM) software and Texas Instruments lines of Extensa(TM) and TravelMate(TM) notebook computers. The joint program delivers the world class sales automation capabilities of the Brock TakeControl application suite integrated with Texas Instruments' leading mobile computing technology.

Through innovative bundled notebook and software programs, clients will have more cost effective strategies for rapid sales automation deployment. Additionally, TI's renewal program will allow customers to maintain leading edge technology through trade-in and upgrade programs. Brock's eleven years experience in the sales, marketing and customer care markets provides expertise in implementing sales automation solutions which emphasize a customer's unique competitive advantages.

"Notebook computing is the fastest growing segment of the PC marketplace today. It is growing faster than the total PC market. As more people are choosing to work outside the office and businesses are discovering that not having to provide permanent office space for all its employees is more economical and leads to more productivity, it makes sense to partner with a company like Brock International. By integrating the hardware and software, the customer can implement the application quickly and on the most advanced equipment available," said Pallab Chatterjee, president of TI's Personal Productivity Products Group.

"Being able to deploy strategies that support rapid return on investment with leading TI mobile computing technologies is exactly the solution our customers have been waiting for," says Richard Brock, president and CEO, Brock International. "Now we can allow companies to provide sales automation solutions to their sales teams at monthly rates equivalent to many sales representative's monthly cellular phone bills," he explains.

The alliance announced today is part of the B.E.S.T. (Brock Enterprise Solutions and Technology) Partners Program(sm,). Brock's B.E.S.T. is designed to leverage the "best of class" technologies and services in the customer relationship management market with the expertise and software of Brock to provide an integrated solution for enterprise sales, marketing and customer care solutions.

Brock International, headquartered in Atlanta, Ga., is a global supplier of enterprise sales, marketing, and customer service automation software. Brock provides professional services and a fundamental understanding of the business processes that are required for successful customer interaction. Brock's global position includes market presence in 26 countries throughout the Americas, Europe, the Pacific Rim and Africa. For more information, contact Brock at 800-221-0775 or 770-431-1200 or via their World Wide Web site at http://www.broc.com.

Texas Instruments Incorporated, headquartered in Dallas, Texas, is a high-technology company with sales or manufacturing operations in more than 30 countries. TI products and services include semiconductors; defense electronics systems; software productivity tools; printers, mobile computing products and consumer electronics products; electrical controls; and metallurgical materials. More information about TI is located on the Internet at (http://www.ti.com). Extensa and TravelMate are registered trade marks of Texas Instruments, Inc.

CONTACT: Brock Media/Duffey Communications

Mary Lee Bennett or Peggy Moody, 404/266-2600

mlbennett@duffey.com

or

TI Media Contact/BRSG/Maples

Bob Maples or Kathryn Knight, 214/917-2166

bmpl@msg.ti.com