Business Services Industry

Sequel Technology Appoints C. Rowland Hanson As Chairman Of The Board Of Directors; Technology Marketing Visionary and Microsoft Veteran Joins Fast-Growing Start-Up Company

Business Wire, June 4, 1996

TORONTO, Canada--(BUSINESS WIRE)--June 4, 1996--Sequel Technology Corporation, pioneers of Internet Management Software, today announced the appointment of C. Rowland Hanson as chairman of its board of directors.

Hanson is an industry authority on Internet and intranet business strategies. His unrivaled experience in this burgeoning market will be instrumental to Sequel as the management team begins posturing the company for rapid growth and developing strategic partnerships with key computer hardware and software vendors.

As president and founder of C. Rowland Hanson & Associates, Hanson is one of the most widely diversified marketing and communications strategists with proven success in the Internet, Intranet, multimedia, and consumer markets.

In the early 1990's, he experienced great success with the start-up and subsequent sale of two leading multimedia content providers, Amaze and iTravel. As Chairman of Amaze, Hanson helped direct the creation of the first popular content-based computer calendars and screen savers, such as the Far Side and Trivial Pursuit electronic calendars. As chairman and co-founder of iTravel, Hanson formed a strategic alliance with United Airlines to create CD-ROM travel guides for travel agents and frequent fliers.

Prior to his consulting practice, Hanson launched his high-tech career at Microsoft where Bill Gates personally recruited him to join the company as vice president of corporate communications. At Microsoft, Hanson successfully developed and implemented the original branding strategy for the company. He was credited with naming the internationally renowned "Windows," and the first to introduce consumer oriented marketing techniques to the computer industry.

Hanson complements his success in the high-tech industry with an equally impressive background in the consumer industry, launching skin care products to the world as Neutrogena vice president of worldwide marketing, and directing the marketing efforts of several General Mills products and a division of Nestle (Carnation).

Hanson is a Jesuit Honors Society graduate of Loyola University and holds an MBA from Wharton Business School where he was on the Directors List of Distinction.

In addition to his role as chairman for Sequel, Hanson serves as vice chairman for Interactive Catalog Corporation (iCat) where he helps direct the global marketing and communications for its innovative e-commerce publishing software.

Sequel Technology will ship its Net Access Manager software in June 1996 through major software distributors and resellers. For more information about purchasing or evaluating Sequel Net Access Manager, please contact Steven Strong at (206) 646-6780 or e-mail at sstrong@sequeltech.com. Sequel Technology can be reached from the U.S. and Canada at (800) 881-2465.

For more press information, software for evaluation or photography, please contact Frances Cala at Imagio, (206) 625-0252, or by e-mail at frances@imagio.com.

Sequel Technology was founded in 1995 and is dedicated to the development of solutions and technologies to manage Internet, intranet and online use. The company develops and markets tools which increase the efficiency and usability of the Internet, and the productivity of Internet users. Sequel is headquartered in Toronto, Canada, with offices located at 500 108th Ave. NE, Suite 1900, Bellevue, Wash. 98004.

-0-

Note to Editors: Sequel Technology and Sequel Net Access Manager are trademarks of Sequel Technology, LLC. All other trademarks, trade names or service marks are the property of their respective owners.

CONTACT: Imagio, Bellevue

Frances Cala, 206/625-0252 or frances@imagio.com

COPYRIGHT 1996 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here

Content provided in partnership with Thompson Gale