Business Services Industry
Chase Manhattan Mortgage Corp. and RE/MAX form marketing alliance
Business Wire, June 7, 1996
EDISON, N.J.--(BUSINESS WIRE)--June 7, 1996--Gregg Gorman, executive vice president of Chase Manhattan Mortgage Corp., and Dave Liniger, chairman of RE/MAX International Inc. today announced the formation of a strategic alliance in joint affinity marketing.
Gorman explained the value and numerous benefits of the new alliance for consumers. "We envision many new programs designed to save the consumer both time and money as a result of this affiliation. The mortgage banking and real estate sales industries are closely related, and this marketing alliance provides the opportunity for our organizations to work more closely together to provide greater value to consumers."
"The Chase Manhattan Corporation has distinguished itself as a world leader among financial institutions," Liniger said. "The marketing affiliation of our two organizations will finally bring to the public a myriad of superlative, competitive and cost-efficient financial and real estate services."
Chase Manhattan Mortgage Corp. is a subsidiary of The Chase Manhattan Corporation, which is headquartered in New York City. The Chase Manhattan Corporation is the nation's largest banking institution, with more than $300 billion in assets, offices in 39 states and 52 countries and relationships with more than 25 million households.
Chase Manhattan Mortgage Corp., headquartered in Edison, is the country's third-largest residential mortgage lender as of March 31, 1996, according to Inside Mortgage Finance, a mortgage industry publication. It is the second-largest mortgage loan servicer, with a portfolio of nearly $131 billion. Except in New York, all loans are offered through Chase Manhattan Mortgage Corp. In New York, loans are offered through The Chase Manhattan Bank, N.A. Chase Manhattan Mortgage Corp. is an equal housing lender.
RE/MAX, with headquarters in Englewood, Colo., is an international franchise network of more than 2,600 independently owned and operated real estate offices with more than 43,000 top-producing associates. RE/MAX sales associates lead the industry in professional designations, and have twice the experience and three times the production of the average real estate agent. Since its inception in 1973, the RE/MAX organization has experienced 23 years of consecutive monthly growth.
CONTACT: Chase Corporate Communications, New York
Ken Herz, 212/270-4621
or
RE/MAX, Englewood
Craig Shelley, 303/614-6909
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