PowerTV names Bow Rodgers chief operating officer

Business Wire, March 12, 1996

CUPERTINO, Calif.--(BUSINESS WIRE)--March 12, 1996--PowerTV Inc., a leading developer of operating systems and associated software and hardware components for digital set-top terminals and consumer products, Tuesday announced the appointment of J. Bowmar (Bow) Rodgers as chief operating officer.

Rodgers joined PowerTV as vice president of marketing in October 1995 to help the company develop new markets for its standards-based PowerTV (TM) operating system.

In his new role, Rodgers will continue PowerTV's presence in a number of key digital entertainment trials nationwide, and will pursue additional industry partnerships with content developers and hardware manufacturers.

Rodgers brings more than 20 years of management experience to PowerTV, and has a strong record of developing and leading successful organizations in the high-technology and consumer electronics industries.

"The goal of PowerTV is to create and establish the operating environment of choice for the delivery of digital entertainment and information to the consumer," said James McDonald, president and CEO of Scientific-Atlanta Inc. "Bow brings the strong leadership and bold vision necessary to achieve this goal."

Prior to joining PowerTV, Rodgers was senior vice president of Interactive Network Inc., the first fully operational home interactive television service with paying subscribers. Rodgers has also held executive positions at Poqet Computer Corp. (a Fujitsu company), Sprint Communications Corp., Apple Computer and Xerox Corp.

An active industry spokesperson, Rodgers is a member of the Interactive Services Association and the American Management Association. Rodgers earned a bachelor of arts degree in economics and a master of business administration degree in marketing and management from Santa Clara University.

PowerTV is a company devoted to providing operating systems, tools and semiconductor solutions for the video, entertainment and information markets. The PowerTV operating system and the Eagle (TM) multimedia ASIC have been selected by Scientific-Atlanta for use in its digital home communication terminals. PowerTV is a subsidiary of Scientific-Atlanta. -0-

Note to Editors: PowerTV and Eagle are trademarks of PowerTV Inc. All other trademarks and tradenames belong to their respective owners.

CONTACT: Miller/Shandwick Technologies

Robin Foster, 415/962-9550; 415/962-0519 (fax)

e-mail: rfoster@millerwest.com