Publishing, Advertising and Online Industry Experts Assess Role and Prospects of Magazines in New Media Age; New Research Report from Cowles Business Media and The Medill School of Journalism at Northwestern University Sheds Light on Issues Facing Publishers; Open, Ongoing Dialogue Established on the Web

Business Wire, March 18, 1996

John Mack Carter, President, Hearst Magazines Enterprises

Denise Caruso, technology columnist, The New York Times

Elizabeth Crow, Editor-in-Chief, Mademoiselle

Jeff Dearth, President and COO, Magazine/Web Group, Mecklermedia

Esther Dyson, President, EDventure Holdings

Chris Elwell, Vice President and Publisher, SIMBA Information

John Emmerling, Chairman and Chief Creative Officer, Emmerling Post

Nicholas Givotovsky, Media Consultant to Magazine Publishers of

America; Founder and President, Datasphere Interactive

Jim Guthrie, Executive Vice President/Marketing Development,

Magazine Publishers of America

Eric Hippeau, Chairman and Chief Executive Officer, Ziff-Davis

Publishing Company

Gordon Hughes II, President, American Business Press

Vic Hunter, President, Hunter Business Direct

Bruce Judson, General Manager, Time Inc. New Media

Thomas L. Kemp, President and Chief Operating Officer, Miller Freeman

Eileen Kent, Vice President-New Media, Playboy Enterprises

Donald D. Kummerfeld, President, Magazine Publishers of America

Robert LaPointe, President, Inc. Business Resources

Steven Levy, technology columnist, Newsweek

Rob Lippincott, Vice President and Executive Producer, AT&T New

Media Services

Dan McCarthy, President, Cowles New Media

Patrick J. McGovern, Chairman of the Board,International Data Group

Per Mortensen, President and Chief Executive Officer, The

International Federation of the Periodical Press

Nicholas Negroponte, Founder/Director, MIT Media Lab

Ken Orton, President, Preview Media

Pat Pagano, Vice President, Systems and Technology, Cowles Media Services

Don Peppers, President, Marketing 1:1

E. Gabriel Perle, Attorney, Ohlandt, Greeley, Ruggiero & Perle

Laurie Petersen, Editor-in-Chief, Cowles New Media

Jim Pisz, National Direct Response Manager, Toyota

Stanley Plog, Chairman and Chief Executive Officer,Plog Research

Hugh Roome, Senior Vice President, Scholastic, Inc.

Paul Saffo, Director, Institute for the Future

James P. Secord, President, Lakewood Publications

Peter Sealey, Executive Consultant, Sony New

Technologies Inc. and CKS/Group

Lorraine Silio, Executive Director, SIMBA information

Richard Smith, Editor-in-Chief and President, Newsweek

Scott M. Westerberg, Vice President, Judd's Incorporated

John Wickersham, President, Bill Communications

Michael Wood, Chief Executive Officer, Hanley-Wood

Mitchell York, Managing Director, CMP Interactive

This study, conducted from May 1995 to February 1996, was supported by a grant to The Medill School of Journalism from the Cowles Media Foundation. For a copy, please contact Barbara Love, Cowles Business Media, (203) 358-9900, ext. 250.

(http//:www.mediacentral.com)

CONTACT: Peter Himler, 212/614-4082