Sprint promotion makes 888 toll-free numbers ring sweeter for small businesses

Business Wire, March 6, 1996

KANSAS CITY, Mo.--(BUSINESS WIRE)--March 6, 1996--To celebrate the introduction of 888 toll-free numbers, Sprint announced Wednesday a unique, risk-free, money-back offer.

Up to six months from the activation date, new Sprint 888 toll-free customers can obtain their money back, if they do not believe that their new toll-free number has been of value to their small business.

The announcement comes on the heels of the March 1 introduction of the new 888 prefix for making toll-free calls. This prefix opens up an additional 7.6 million toll-free telephone numbers to supplement the nearly depleted supply of nearly 8 million 800 numbers.

Through Sprint's money back offer, which is valid until Aug. 31, 1996, Sprint will refund customers the toll-free interstate usage charges and monthly recurring charges incurred up to $1,000 per month per toll-free number.

The offer applies to new Business Sense, Sprint Clarity(R) or The Most for Business(SM) toll-free service numbers activated after March 1.

"Sprint's money-back offer is further demonstration of our commitment to providing business solutions for our customers," said Robin Loyed, Sprint's director of small business market development. "We're confident we can demonstrate the business benefit of toll-free calling and help our customers do more business."

As part of this commitment, Sprint is initiating an intensive campaign to educate toll-free small business prospects and customers on how they can use technology to enhance their productivity. Each new 800 or 888 customer will receive a Customer Tool Kit within 10 days of ordering toll free service from Sprint. The kit contains: -0-

    o Discount coupons to Kinko's to help reduce the cost of new
      business stationery and for other services.