ACCLAIM SENDS GAMERS INTO ORBIT WITH NEW 'SPACE JAM' INTERACTIVE ENTERTAINMENT SOFTWARE; Based On Warner Bros.' Holiday Release Starring Bugs Bunny Characters And Michael Jordan

Business Wire, May 17, 1996

E3, LOS ANGELES--(BUSINESS WIRE)--May 17, 1996--Acclaim Entertainment, Inc. (NASDAQ: AKLM) will send gamers into orbit this holiday season with its video game release of Space Jam(TM), based on Warner Bros.' forthcoming major motion picture starring the Bugs Bunny and NBA superstar Michael Jordan. Delivering the most high-flying, 3-on-3, slam-dunking action to ever hit the court, Acclaim's Space Jam will be available for the Sega(TM) Saturn(TM), Sony PlayStation(TM) and PC CD-ROM platforms.

"By teaming two of the world's most popular icons in 'Space Jam,' Warner Bros. has created a property which will enthrall audiences on the silver screen and captivate gamers for the next- generation of interactive entertainment," says Sam Goldberg, vice president of marketing. "We are excited to be continuing our relationship with Warner Bros., as well as maximizing all of the marketing synergies of this property to make the Space Jam video game the multimedia entertainment event of the year."

Out Of This World Basketball Action

Acclaim's Space Jam takes players onto the court for the most madcap, intergalactic 3-on-3 basketball game of all time which will decide the fate of the Looney Tunes characters. Teaming up with the likes of Bugs Bunny, Daffy Duck, The Tasmanian Devil and NBA legend, Michael Jordan, gamers will need to deliver nothing less than "net," as they take on the evil alien "Monstars," who have armed themselves with the talents of various NBA superstars. Featuring special dunks and defensive moves; multiple, high-action levels; bonus power-ups and rounds; and many other surprises, the Space Jam video game will provide all the non-stop fun of the film and more.

The Space Jam video game will be supported by an aggressive, integrated marketing campaign that includes print advertising in video game, personal computer, youth and sports publications; direct mail and point-of-purchase campaigns; and innovative on-line promotions on Acclaim's web site (http://www.acclaimnation.com), as well as Warner Bros.' website (http://www.spacejam.com). In addition, Acclaim is developing a nationwide promotion with major corporate partners and several other Space Jam licensees to further promote the title.

Acclaim's Space Jam video game will be available in November for the Sega Saturn, Sony PlayStation and PC CD-ROM platforms at suggested retail prices of $49.99, $49.99 and $39.99, respectively.

Acclaim Entertainment, Inc. is a leading worldwide publisher of software for Nintendo, Sega, Sony, personal computer and CD-ROM hardware systems; and comic books under the Valiant and Armada imprints. Acclaim also develops coin-operated arcade and ticket redemption games, and operates blue screen and motion capture studios, as well as A.D.I., a global sales and distribution company for products from a variety of entertainment software publishers, including Domark, Interplay, Marvel, Pulse Entertainment, Sunsoft and Take 2. Acclaim, which also entered into a joint venture with Tele-Communications, Inc. for electronically distributed interactive entertainment, is publicly traded on the NASDAQ National Market System under the symbol AKLM.

Visit Acclaim's web site at http://www.acclaimnation.com.

For more information on Acclaim's complete line of interactive entertainment products, please stop by the Acclaim booth no. 11301 South Hall during E3.

Super Nintendo Entertainment System, Nintendo 64 and Game Boy are trademarks of Nintendo of America Inc. Sega Genesis, Game Gear and Saturn are trademarks of Sega Enterprises, Ltd. Sony PlayStation is a trademark of Sony Computer Entertainment of America. Microsoft Windows 95 operating system is a trademark of the Microsoft Corporation.

CONTACT: Julie Haddon

Alan B. Lewis

516/656-5000